Dyson needs to curve your hair… with air.
Not glad with disrupting hair dryers, Dyson is making use of its air-blasting motor tech to breathe new life into one other space of non-public haircare: curlers and stylers. The Dyson Airwrap can curl hair, add quantity, or get frizzy hair below management. And it does so with out the intense warmth that may typically trigger injury, as a substitute utilizing jets of air to seize and magnificence the hair, one shock at a time.
The Airwrap is the second product Dyson has made for the personal-care market, the primary being the Supersonic hair dryer. Just like the Supersonic, the Airwrap makes use of a tiny model of the corporate’s V9 motor that run at 110,000 rpm’s to blast air at excessive pace.
Additionally just like the Supersonic (and each Dyson product for that matter), the Airwrap instructions a hefty premium above what most people are used to paying for private haircare merchandise. Whereas a search on Amazon reveals most curling irons are priced beneath $50, the Dyson Airwrap begins at $499.99. Even evaluating to only stylers that use sizzling air, like this one from Conair, that is stratospherically excessive.
Nonetheless, that is Dyson, so the excessive price ticket is anticipated. And from what Dyson confirmed me — I bought an opportunity to take a look at the Airwrap in a demo session upfront of Tuesday’s unveiling — the styler does its job extraordinarily nicely.
How the Airwrap works
The Airwrap itself appears identical to a lightsaber deal with: a shiny, darkish grey tube with an air-intake filter on the underside (the perforated filter pops on and off simply because of magnets) and a purple-colored rim on the highest finish, the place the air comes out. There are three switches near the highest for controlling the air circulation and temperature. It is also very light-weight — though take note you should plug it in to make use of it.
The roller and brush heads connect to the highest, every with related purple-and-gray colours. The curling heads are roughly cylindrical, with arrows on them to let you know the path of air circulation. The push of air over the floor of the pinnacle creates what’s known as the Coanda impact, which naturally pulls issues nearer — on this case, hair.
I had by no means used a curling iron earlier than, so a stylist, Jon Reyman of Spoke & Weal in New York, walked me via my first expertise with the Airwrap. Holding a shock of hair (not mine — one of many PR reps was sort sufficient to lend her hair for the train) in a single hand, I put the Airwrap beneath and turned it on. Immediately the hair curled itself across the styler, and the nearer I moved it towards the individual’s head, the extra hair grew to become wrapped within the Airwrap’s impact.
Whereas the Airwrap does use heated air, it by no means heats it past 300 levels Fahrenheit, the corporate says. Reyman informed me that many curling and straightening merchandise available on the market right now take temperatures up previous 400 levels Fahrenheit, which may trigger “catastrophic” injury to hair.
After curling the hair for just a few seconds (not more than 5), I gave it a “chilly shot” of cool air for a second after which turned it off. Pulling the Airwrap away, the blonde shock fell away simply, and as a substitute of straight hair, there was a mild curl.
“Dyson has created what I feel is a greater mousetrap,” Reyman stated after we have been accomplished. “This [kind of curl] is not doable with out utilizing excessive warmth.”
In fact, one shock of curl on a head filled with straight hair wasn’t going to fly for our mannequin, so we broke out a unique head to reverse the method. Whereas the Airwrap is not a hair straightener per se, there are two brush heads that are supposed to easy out frizzy hair and get voluminous curls below management. A couple of strokes with the Airwrap utilizing a brush head with gentle bristles and her hair was passably straight once more.
The Airwrap additionally features a “pre-styling dryer” head that appears identical to the Supersonic. So you can theoretically get the Airwrap to not simply be your styler, however your hair dryer as nicely, though the Supersonic has its personal heads and options to provide you extra flexibility in that regard.
Whether or not you utilize a separate hair dryer or not, the Airwrap does have a drying impact, and it is supposed for use on damp hair.
“[Normally,] I am going to need to blow dry hair after which, if I wished a curl, I would have to make use of a roller, so I am doing a two-step course of,” stated Reyman. “Right here, I can take the hair whereas it is nonetheless damp and work it. So it is a shorter course of.”
Dyson could be very clear that the Airwrap is aimed toward customers on the lookout for a straightforward and efficient do-everything styling answer, not stylists who already favor skilled gear.
Since everybody has totally different hair with totally different wants, it is providing three totally different packages, with totally different units of heads. All three packages some with the pre-styling dryer and two 1.2-inch curlers.
The Quantity+Form set comes with a gentle brush for including physique and quantity and a spherical brush for shaping effective, straight hair ($499.99).
The Easy+Management set comes with a agency brush for straightening and calming down frizzy hair and two 1.6-inch curlers for bigger curls ($499.99)
Then there’s the “Full” bundle: two of every roller, all three brushes, and the pre-styling dryer ($549.99).
Sure, $500-$550 is a reasonably large chunk of change, it doesn’t matter what bundle you go for. However from my transient time with the Airwrap, I got here away fairly impressed. As a curling novice, I felt assured utilizing it after studying the fundamentals, and because it by no means will get too sizzling, I wasn’t dissuaded by any potential injury I would do.
Plus there’s one thing to be stated about by no means having to fret you would possibly burn the home down.