Harley-Davidson’s answer to tariffs: Global bike sales


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Trump's tariffs backfire on Harley-Davidson

Tariffs are hurting Harley-Davidson in the USA. However its worldwide gross sales development is promising.

The motorbike maker stated Tuesday that it’s slicing its revenue forecast by 10% due to rising commerce tensions. Tariffs from the USA and the European Union will value the corporate an additional $45 million to $55 million this 12 months.

“We’re working with the administration and all governments we will get to get these tariffs eliminated” CEO Matt Levatich stated in an earnings name.

Harley is within the strategy of transferring some motorbike manufacturing from the USA to Thailand. The transfer was deliberate earlier than the tariffs started. However Harley stated transferring to Thailand turned vital after the European Union applied a 31% tax on bikes in response to Trump’s tariffs on metal and aluminum imports from Europe.

President Trump blasted Harley’s plan to maneuver. He wrote on Twitter final month that he was stunned Harley “could be the primary to wave the White Flag.”

Associated: Trump vs. Harley-Davidson: What’s actually occurring?

There may be some excellent news for Harley (HOG): The corporate posted stronger-than-expected second quarter earnings Tuesday.

The corporate’s revenue is up 6%, buoyed by a zero.7% enhance in abroad gross sales in comparison with the identical interval in 2017. Income topped Wall Avenue estimates for the sixth straight quarter.

Gross sales in the USA slid 6.four% as a result of People are shopping for fewer huge bikes. Gross sales additionally fell three% to $1.71 billion.

By 2027, Harley plans to develop its worldwide enterprise to 50% and launch 100 new “excessive influence bikes and accomplish that profitably and sustainably,” the corporate stated. Extra particulars of the technique can be unveiled on July 30.

“We’ll take daring actions that leverage our huge capabilities and aggressive firepower,” Levatich stated in a press release.

CNNMoney (New York) First revealed July 24, 2018: 11:42 AM ET

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