It’s that point of the yr once more: Apple simply held its particular media occasion the place it introduced a bunch of latest iPhones. And this yr, we had been additionally handled to an organization replace of assorted milestones and information being damaged by the corporate.
At first of right now’s occasion, after a pre-taped Mission Not possible-themed comedy sketch that preluded the occasion, Apple CEO Tim Cook dinner stepped onstage.
In his keynote speech, Cook dinner introduced that greater than 500 million individuals go to the Apple retailer every year. Whereas pictures of Apple’s bodily retail areas appeared on the display screen behind him, it’s unclear whether or not or not this contains guests to Apple’s on-line shops as properly.
“We’re about to hit a significant milestone,” mentioned Cook dinner earlier than saying what might be the largest milestone unveiled at right now’s occasion: the 2 billionth iOS machine is about to ship. This quantity contains units comparable to iPhones, iPads, and the iPod Contact. Again in Q1 of 2015, Apple had introduced it offered ots 1 billionth iOS machine in November 2014.
The primary product up, the Apple Watch. The Apple Watch is “not solely the #1 smartwatch on the planet, but in addition the #1 watch interval,” mentioned Cook dinner. “For tens of millions of individuals all over the world, the Apple Watch has been an indispensable a part of their lives,” he added. Nevertheless, no particular gross sales numbers got for the Apple Watch.
Then the occasion than moved onto the iPhone. “The iPhone X outlined the way forward for the smartphone” mentioned Cook dinner earlier than happening to say that it’s the #1 smartphone on the planet with 98% buyer satisfaction. One other fascinating tidbit, in response to Apple, the iPhone can also be the “world’s hottest digital camera.”
The most recent members to the iPhone household — iPhone XS and iPhone XS Max — which had been introduced on the occasion are already making a bit historical past. The brand new chip discovered within the telephones, the Apple A12 Bionic, is the trade’s very first 7-nanometer chip in response to Apple. Mainly, these telephones are blazing quick. Not solely are they quick, however in response to the corporate additionally they function the most effective worldwide roaming as they’ve extra bands than some other smartphone on the market.
These new iPhones additionally deliver with them a number of firm firsts as properly. It marks the primary time Apple rolls out a 512GB mannequin telephone. The iPhone XS Max, particularly, will function the biggest show ever on an iPhone in addition to the longest battery life — lasting 90 minutes longer than the iPhone X.
Apple’s closing announcement, a 3rd barely lower-end mannequin telephone known as the iPhone XR, made a little bit of splash throughout the firm too. The iPhone XR has what Apple known as the “most superior LCD ever in a smartphone” with a 6.1” display screen, 1792 x 828 show, and 1.four million pixels. They’ve dubbed this LCD the liquid retina show.
Whereas skimpy on particular gross sales numbers and 0 mentions of any app retailer associated information, Apple nonetheless had a number of milestones to boast about this time round.