Highsnobiety secures $8.5M from Felix Capital to woo millennial males


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Highsnobiety has come a good distance. What started as a sneaker ardour weblog in 2005 now attracts upwards of 9 million guests month-to-month to its website containing information and evaluation of excessive style, streetwear and tradition. The positioning has attracted a extremely influential viewers of younger, educated and prosperous, primarily millennial male, readers. These are the hard-to-reach folks even for social media, at this level. So it’s not an enormous shock that it’s attracted new funding.

It’s now secured $eight.5 million in funding led by the UK-based VC Felix Capital.

The brand new funding will go into investing in new know-how and digital media in area of interest verticals, from sneakers to music, and the capturing of extra in depth information and analytics. Plus, it’s following different publishers into the world of curated editorial and long-form video. The corporate claims that for the previous three consecutive years, it’s grown 100% year-over-year, and its worker base grew from 15 to over 100 throughout its places of work in New York, London and Berlin.

Highsnobiety additionally produces a bi-annual print journal and, in 2015, launched the content material manufacturing arm Highsnobiety+ for branded content material.

The transfer comes as Hypebeast filed for IPO in 2016 too, the identical yr Advanced acquired purchased.

Founder David Fischer informed TechCrunch why he thinks that is an exploding sector: “The sneaker market, streetwear and menswear – all core to Highsnobiety’s reporting since day one – have all seen explosive development during the last decade and right now they’re extra necessary than ever to millennials and Gen Z viewers not simply to conventional style manufacturers, however now greater than ever to luxurious homes. From the very begin, Highsnobiety has been targeted on the intersection of those worlds and are due to this fact completely positioned to cater to the younger males’s life-style market globally.”

As well as, Advanced Media was acquired by Verizon/Hearst. What’s his tackle that?: “We labored with Advanced for a number of years and it’s unimaginable to see how far their group has taken the Advanced model. Not many handle to develop to their scale, all whereas sustaining a powerful model.”

Fischer says Felix Capital was attracted by “a fast-growing, worthwhile, robust media model that has constructed a extremely loyal and engaged international viewers. With this base we are able to take the model in lots of thrilling instructions, add new income streams and strengthen our current content material studio and promoting mannequin.”

Featured Picture: Christian Vierig/Getty Photographs

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