How A Startup Uses Youth And Technology To Beat The Competition

25

Buy Website Traffic | Increase Website Traffic | SEO Backlinks | Alexa Ranking


By Heather L. Whitley

Their first taste of the corporate world was not as sweet as Sam Wageman and Scott Wehner thought it would be.

iStock

Wageman and Wehner, who now serve as Fusion’s president and chief operating officer, respectively, treat employees to perks such as a 6,000-square-foot fitness center and paid time off for volunteer work.

Both men were employed straight out of college by a large healthcare staffing company. It didn’t take long for them to realize that the company’s culture was not a good fit.

“We started having side conversations outside of work about some of the things we didn’t necessarily agree with and things that we thought, if we did it a different way, could be really beneficial to the company,” Wehner explained. “But whatever our suggestions may or may not have been, they were turned down. There wasn’t much of a listening ear at the executive level. So after it happened a handful of times, we decided if we think we can do it better, we might as well try it.”

At the height of the Great Recession in 2009, Wageman and Wehner left their steady, corporate jobs to launch Fusion Medical Staffing. It was a risky move, but one that has paid off. Fusion now employs 180 professionals who travel to all 50 states, providing a variety of services to hospitals and medical facilities.

Fusion grossed $125 million in 2016, twice the revenue of the previous year. It has ranked among the for each of the past three years, according to Omaha law firm Baird Holm, which has assessed state firms annually since 2003. Wageman and Wehner say culture is key.

“A lot of companies out there say they value their employees,” Wehner said. “But when it comes down to where the rubber meets the road and delivering on that, I think that’s where we separate ourselves. We really do value our employees more than anything else and try to create an environment where they feel valued. In turn, they just perform at a high level.”

Wageman and Wehner, who now serve as Fusion’s president and chief operating officer, respectively, treat employees to perks such as a 6,000-square-foot fitness center and paid time off for volunteer work. But perhaps most important, the two bosses have an open-door policy for all employees to share ideas about how to make the company better.

“It’s something we’re constantly working on. That’s the No. 1 thing for both of us, to maintain the culture,” Wageman said. “It’s definitely gotten more difficult when you’re growing this quickly and adding this amount of people.”

Wageman and Wehner may no longer be fresh out of college, but many of their employees are. The average age of a Fusion employee is 28. Wehner said recruiting Millennials requires a keen understanding of technology trends and social media platforms.

“The challenge we have is that every year, every spring and fall, we are always recruiting new grads, and they’re always going to be 21, 22, 23 years old, typically. So how we engage them and how we recruit them and how that’s shifted over eight years, social media has played a bigger role in that process,” said Wehner. “Because at the end of the day, we’re only as relevant as we are to the kids that are finding us coming out of school. And if we’re not living in all of these social media worlds that they live in, then that’s where a big shift has been for us.”

Fusion maintains an active Facebook page full of entertaining videos and promos that speaks to Gen Y. The company also uses Twitter and Snapchat to communicate with potential candidates, share marketing campaigns and promoting school visits. For internal communications, Fusion has built its own company intranet. It has also introduced a chat technology for instant messaging and long-distance collaborations among staff. Additionally, Fusion is developing an app that aims to increase engagement with company contractors in the field.

“We try to build in as many automated processes as possible in terms of the tracking and the communication flow between us and our travelers out in the workforce,” Wageman said, “whether it’s automated texts or automated emails that get sent out with information they’re going to need to know about, or reminders to the salespeople on when they need to be executing calls.”

Wehner said the company wants to create the best experience possible for its employees regardless of where they work. And leveraging technology is the way to do it.

“I’m just a big believer that technology can create a very good experience if we have the right type of technology and we’re delivering it well,” he said.

Recognizing and capitalizing on technology trends that could potentially influence the $15 billion healthcare industry is crucial to staying one step ahead of competitors, according to Wehner.

“With technology, it’s always a moving target,” he said. “But as long as we can continue to create an environment where change is embraced, then we’ll always have that advantage.”

Buy Website Traffic | Increase Website Traffic | SEO Backlinks | Alexa Ranking



Source link