Prospects can now comply with companies on Google Maps and the Google My Enterprise app on iOS, making method for competitors with Fb Pages.
On Wednesday, Google introduced that customers can now hold observe of their favourite companies instantly within the Google Maps app on iOS. The characteristic, beforehand solely out there on Android, places Google in additional direct competitors with Fb Pages as a spot for companies to attach with prospects.
Google Maps customers on each iOS and Android can now seek for a enterprise, faucet the “Comply with” button, and see updates from these locations in a brand new “For you” tab within the app—to maintain observe of upcoming occasions and affords.
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Google additionally launched the Google My Enterprise app on iOS this week, permitting companies worldwide to see their followers and actively submit info for them. The “Comply with” button is now out there on each iOS and Android.
The updates mark one other transfer towards international domination for Google Maps. The service, which boasts over 1 billion month-to-month energetic customers, not too long ago added help for extra native languages, permitting an estimated further 1.25 billion customers worldwide to make use of Maps of their mom tongues, our sister website ZDNet reported.
Google has repeatedly up to date Maps with options that assist prospects join with companies exterior of navigating to them, together with the flexibility to see enterprise hours, contact info, evaluations, and pictures. With Fb mired in controversy after its information sharing and privateness scandal, Maps will be the extra engaging possibility for patrons to comply with and join with companies; it might additionally carry in additional Gen Z and teenage customers, who’re much less more likely to have Fb accounts.
To study extra about learn how to arrange Google My Enterprise, take a look at this TechRepublic article.
The massive takeaways for tech leaders:
- Google Maps customers can now hold observe of their favourite companies instantly within the Google Maps app on iOS with a Comply with button.
- Google additionally launched the Google My Enterprise app on iOS, permitting companies worldwide to see their followers and actively submit info for them.