Blair, Serena and even Chuck ended up being design icons, affecting patterns in high schools all over. Girls who determined as Blairs rocked headbands and leggings, while the self-appointed Serenas preferred boho-chic pieces.
“Merchants, designers, and trend consultants say that Gossip Girl …is one of the biggest influences on how young women spend,” The New York Times reported in 2008, with a Bloomingdale’s style director describing that the program had actually had a “profound influence on retail.”
And even high-end designers, like Chanel, wished to belong to the in crowd.
“Everybody wanted to be a part of it,” Daman informed Fashionista. “Because there was so much paparazzi and the girls were constantly getting shot on the street holding their Chanel bag or their Fendi bag or their Chloé boots and they were getting editorial attention from that, everyone jumped on the bandwagon.”
