How Kanye West Played a Role in Kim Kardashian’s KKW Beauty Rebrand – E! Online

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Kim Kardashian’s Thoughts on Dating Revealed After Divorcing Kanye - E! Online

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Even in divorce, Kim Kardashian and Kanye West are an unstoppable group.

After formally separating previously this year, Kim is getting another new beginning by revamping her cosmetics organization—with a little assistance from her ex.

As Kim revealed on July 6, she will upgrade her KKW Beauty brand name after closing down the website on Aug. 1. She tweeted that she’ll be presenting “a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.”

A source near Kim informs E! News about the factor behind the switch-up, stating, “She was ready for something different and wants to come back totally fresh and new.”

But prior to you get too ahead of yourself, understand that her rebrand was not encouraged by any modifications to her surname, regardless of fan speculation that she would drop the rap artist’s last preliminary from KKW Beauty. 

The expert describes that her “full rebrand” has “been in the works” for a long time. The redesign “is separate from her name and not related to that.”