It’s that point of yr once more! Each December, like clockwork, a sloshed colleague sidles up subsequent to you on the workplace vacation occasion, armed with a hostile query. It’s virtually a yuletide custom, predictable as Starbucks cups turning purple. Proper earlier than spilling spiked eggnog throughout your new cardigan, the coworker slurs the identical seasonal inquiry at your face:
“Hey smartass, what’s the way forward for tv?”
Similar query, each goddamn yr! Ever since cable morphed into streaming, and we began watching extra video on telephones than couches, even mere acquaintances have began demanding solutions from you concerning the future. Final December, you mumbled one thing like “Stranger Issues is soooooo good,” earlier than squirming out of the dialog. Alas, this yr that technique is doomed to fail. This yr you will have to equip your self with some trenchant commentary to fend off your soused interlocutor.
By no means worry. We’re right here that will help you by means of this plight. This useful cheat sheet comprises quite a lot of intelligent responses to that perennial inquiry: What’s the way forward for tv?
1. “Apps are the Way forward for TV.” A traditional. And with high quality examples to bolster your argument, it’s the wise retort. “Two very latest merchandise,” your response would possibly start, “portend a future during which particular person reveals are delivered as discrete apps, thereby eroding the distribution monopoly of cable networks.” (Good transfer. Folks hate their cable firms.)
On your examples, begin with the app du jour: HQ Trivia, the reside sport present that has clocked 400,000 concurrent customers. In case your workplace occasion occurs to intersect with the three p.m. or 9 p.m. ET airings, remember to launch the cell sport on the pub. With the app open, attempt gesticulating like a possessed sorcerer making oracular pronouncements. One thing like: “This. This. This is the way forward for tv.” Lay it on thick, Nostradamus.
Onto the second instance. Extra beneath the radar (and subsequently higher on your sizzling take) is Mosaic, a brand new interactive movie/app from Steven Soderbergh. Folks love listening to that the way forward for storytelling will probably be “select your individual journey” tales, so their eyes will mild up like Hulu subscribers caught within the headlights once they see Mosaic. (Bonus factors: Contemplate additionally mentioning the interactive kids’s programming that Netflix launched this yr.)
Make sure you say “TV reveals will develop into apps” as typically as attainable. This phrase will make you sound like a sage expertise pundit, as a result of sage expertise pundits have been repeating this mantra since not less than the launch of Apple TV. Over a decade later, this previous chestnut stays a perennial favourite. At its utterance, your viewers will beam with delight, the identical approach grandpa smiles each time Fox Information says “the conflict on Christmas.”
2. “The Content material Glut is the Way forward for TV.” This super response permits you to drop statistical sensible bombs! Begin right here: “Netflix will spend over $eight billion in unique programming subsequent yr.” That already sounds huge, however it’s essential to stick with the numeric shelling: “And Apple is projected to develop its yearly funds to $four.2 billion by 2022.” (In case anybody asks, have the Amazon Prime quantity useful: $four.5 billion.) Lastly, conclude with this bunker buster: “In 2017 there have been 455 scripted collection, and 2017 will finish off the charts.” Attempt borrowing from the enterprise vernacular of the day to craft shrewd utterances like, “As some McKinsey bro from Harvard Enterprise Faculty stated on CNBC the opposite day, that may be a shit-ton of content material.” Increase, mic drop.
Relying on the age of your colleague, this might be an opportune second to quote South Park. This season comprises a operating gag concerning the bottomless pit of Netflix programming. When Cartman calls a hotline to promote his new scripted superhero present, a customer support rep solutions: “Netflix, you’re green-lit. Who am I talking with?” With out even asking the character of the present, the decision middle attendant asks, “Would you want a pilot, or simply go straight to an order of six episodes?”
At this second, powerful questions may roll. “Have we reached peak TV but?” a cubicle mate would possibly ask. To this inquiry you should be unequivocal: “Completely not!” Simply as nobody needs their favourite cryptocurrency to crash, the general public calls for infinite seasons of Fashionable Household. Without end and ever and ever.
three. “Expertise Firms are the Way forward for TV.” To provide this response some rhetorical punch, you may additionally simply say, “It’s the platforms, silly.”
This rejoinder argues that the success of Netflix and Amazon Video will induce different tech behemoths to bumrush the occasion. In these very pages, Steven Levy has predicted that Apple, Google, and Fb will usher within the third epoch of video (after broadcast and cable), full with new improvements in type and content material. The TV interface of the long run may resemble an enormous menu of subscription streaming providers (together with a brand new one from Disney that ought to drop any day). You would possibly think about using this line: “That previous canard about there being 500 channels and nothing on will quickly develop into 500 streaming providers and nothing on.” Say it as dryly as attainable, utilizing your greatest Ron Swanson impersonation.
That is additionally a superb alternative to deploy the key weapon of prognostication: Declaring that the long run already right here. It’s an oldie however a goodie—“The long run is now” all the time sounds insightful. In an ideal execution of the trope, Kevin Roose, the New York Instances’ expertise scribe, deployed the road earlier this yr, when he requested and answered: “The messy, complicated way forward for TV? It’s right here.” The oracle has spoken, and the reply is true in entrance of you.
four. “The Filter Bubble is the Way forward for TV.” That is the neatest take, but in addition essentially the most precarious, as a result of it incorporates components of all of the responses above. Warning: Solely advanced-level soothsayers ought to try this maneuver. However in case you dare….
First, you need to casually summarize the tv panorama, utilizing the examples above to set the stage. Begin with some daunting “content material glut” statistics (#2), after which, like a stealthy media ninja, segue from content material to type. (That previous noticed, “the medium is the message,” would possibly ease the transition.) Subsequent, introduce the idea of monied tech platforms becoming a member of the subscription video fray (#three), and point out the empowering qualities of user-controlled interfaces (#1).
You’re on a roll. A rapt viewers of colleagues will doubtless collect round your sensible phrases, enthralled to listen to you wax futuristically. Lastly, you possibly can pivot to the coda, and like a Lannister on the Purple Marriage ceremony, unleash your wrath. Go, woman:
“After amassing huge warehouses of profile information, expertise platforms will pair these databases with algorithms, unleashing new insights into personalised programming. Superior machine studying techniques will inform studios and producers of untapped area of interest content material streams, tailor-made particularly to slim ideologies and curiosity graphs. Like faux information has executed to textual content content material, viewers will winnow their content material selections to solely these reveals that reinforce their parochial worldview. Engorged on an infinite provide of hyper-personalized programming, society will enter its Filter Bubble Part.”
Wheh, they’re dazzled! You want a breather. Time to have interaction the viewers. Attempt asking this query: “What’s your favourite Netflix present?” (They’ll eat it up. Folks like to crow about their Netflix queue at events.) Let everybody describe their favorites, and remember to nod approvingly once they cite Orange Is the New Black or Grasp of None. (So good!) When it comes again round to your flip, pounce! Unfurl your deep cuts—essentially the most obscure programming on earth. Listed here are some (startlingly actual) offbeat reveals to start with:
Nobody will acknowledge these obscure packages, however their Mad Libs nature is exactly your level. “It’s as if these reveals have been created by a sophisticated database question,” you possibly can preach. “Sooner or later, all tv will probably be produced by means of the logic of affinity graphs, like tag clouds mutating into video streams. The viewers for any given program will get smaller and smaller, till ultimately, we’ll produce tv for an viewers of just one particular person….” At this second, you need to take a deep breath and, like if Don Draper did a TED Speak, exhale knowingly. “Sure, that’s the reply. You. You are the way forward for tv.”
Your colleagues will probably be mesmerized, however unsettled. You’ve simply prophesied a desolate future, one during which humanity turns into locked inside forsaken filter bubbles, every particular person consuming personalised reveals, now not partaking socially with tv. Trapped in hellholes of hyper-niche programming, we’ll wander this grim media dystopia, just like the senseless zombies of The Strolling Useless.
Simply then, within the somber silence, one junior supervisor sheepishly speaks up. “Is that this like that episode of Black Mirror?” However not one of the different coworkers have seen that episode, thereby proving your complete thesis. Inconsolable, your colleagues develop despondent, their sullen faces weary with the look of misplaced souls who’ve simply binged a season of Storage Wars. Lastly, in desperation, you look at your watch and spot the time. “Hey, it’s 9 o’clock! Who needs to play HQ Trivia?”
The workplace occasion erupts in mirth and glee.