In honor of Nationwide Army Month this Could, IHOP has introduced a brand new nationwide marketing campaign to assist fund academic efforts for the youngsters of Armed Forces personnel who died within the line of responsibility.
On Could 1, reps for the pancake chain introduced their fundraising endeavor in partnership with the Kids of Fallen Patriots Basis (CFP), as per a information launch. IHOP hopes to boost $1 million for the trigger, funding faculty scholarships and academic counseling for army children.
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“Taking good care of children and households is on the coronary heart of what we do on daily basis at IHOP and has been part of our model philosophy since we first opened our doorways in 1958,” IHOP president Darren Rebelez mentioned within the announcement.
“IHOP and Fallen Patriots share the assumption that kids are our future and that collectively, we will set tomorrow’s leaders up for fulfillment,” he continued. “As a veteran myself, I’m extremely pleased with our franchisees and what we’re doing as a model to assist increase $1 million on behalf of Gold Star households, lots of whom are relations, pals, neighbors and friends.”
Based on the announcement, IHOP prospects can assist the hassle by buying a $5 wall sticker at any restaurant or making an on-check donation to CFP, from now till Could 31.
Prospects on the breakfast-centric chain who purchase a wall sticker can even obtain a $5 voucher off their subsequent buy of $10 or extra.
Within the weeks forward, IHOP plans to announce further info on the $1 million fundraising purpose and month-long Nationwide Army Appreciation campaign, in accordance with the discharge.
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Reps for CFP, too, echoed sentiments that the collaboration was a pure match.
“When you concentrate on IHOP, you concentrate on household and neighborhood,” David Kim, co-founder and CEO of the group, mentioned within the information launch. “On behalf of the households we serve, I want to thank everybody at IHOP for his or her large assist.”
“Not solely is their monetary help a lot wanted, however simply as importantly this initiative tells households who misplaced a liked one serving our nation that their fellow People will always remember their sacrifice,” Kim added.
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Over 20,000 American kids have misplaced a guardian within the line of responsibility since 1983, as per the CFP. At the moment, the group works to make sure that the youngsters of fallen patriots from all branches of the armed forces can afford to attend faculty, as per their web site.
“We imagine a university schooling is the one most vital present we can provide these kids,” the CFP’s mission assertion reads. “We imagine this is among the finest methods we will honor those that died defending our nation.”