Instagram manager Adam Mosseri states like counts may go personal


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Adam Mosseri, who’s the chief of Instagram, does not desire the website to be “such a competition.”

James Martin/CNET

Instagram head Adam Mosseri stated it may begin concealing likes as it attempts “rethinking the whole experience” of the social networks website and battle bullying. He talked with CBS This Morning co-host Gayle King about this brand-new technique — which focuses on “well-being” — in a Wednesday interview with CBS This Morning co-host Gayle King.

“One of the ideas we’re currently experimenting with is (making) like counts private, for instance, because we don’t want Instagram to be such a competition,” Mosseri stated. “We want it to be a place where people spend more of their energy connecting with the people that they love and the things that they care about.”

(Editors’ note: CNET is owned by CBS.)

In this test, he stated, you can see the variety of likes by yourself post, however others can’t. 

“So you don’t have to do all this social comparison,” Mosseri stated.

You may likewise begin seeing a caution alerts prior to and after you send out a damaging or offending remark.

“We don’t block you. We just say, ‘Hey, this looks like it might be unkind, do you want to undo it?'” he informed King. “This is in testing. And we’ve seen the people — not everyone, a minority but a meaningful minority — are changing in what they say and saying nicer things.”

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The interview also touched upon his experience taking over from Instagram co-founders Kevin Systrom and Mike Kriege, who departed last September

“I’ve been really surprised and heartened by how positive people’s reactions within Instagram have been to me … some of them are a bit of a wait and see, ‘who’s this guy, what’s he about?’ And I think that’s fair, too. But I was expecting more tension than I’ve actually received.”

He also acknowledged that the site doesn’t currently have a policy against deepfakes, after King referred to one featuring Facebook CEO Mark Zuckerberg.

First published July 26, 5:33 a.m. PT.
Update, 5:58 a.m. PT: Adds more detail.

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