iPhone designer Jony Ive gotten rid of from Apple’s management page as he leaves business

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Jony Ive (right, with CEO Tim Cook) has actually relatively left Apple.


James Martin/CNET

Apple primary designer Jony Ive appears to have actually left the business, with the elimination of his profile from its management page. His strategy to leave was exposed back in June.

Ives’ focus will move to his own style company, LoveFrom, in addition to long-lasting partner Marc Newson (who signed up with Apple’s style group in 2014 — the set developed an all-diamond ring together in 2015). Apple will be a main customer.

“Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built,” Apple CEO Tim Cook stated in a news release when Ives’ strategy was revealed.

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The designer had been a full-time Apple employee since 1992, and helped in the company’s comeback after co-founder Steve Jobs returned in 1997. Ives designed some of Apple’s most iconic devices, which included the iPhone and iMac, and played a role in projects like iOS 7 and Apple Park.

As of early Thursday, his profile was still on Apple’s investor relations page. The company declined to add further comment about Ives’ departure.

First published at 2:31 a.m. PT.
Updated at 3:02 a.m. PT: Adds more detail.