An Israeli style firm’s advert that includes Bar Refaeli in a hijab is being slammed on-line, with folks calling it “racist,” “ignorant” and “Islamophobic.”
The mannequin shared the marketing campaign video for the corporate, Hoodies, on social media Monday. The video begins out zoomed in on Refaeli’s eyes with the remainder of her face coated by a niqab, and the phrases, “Is it Iran in right here” throughout the display in Hebrew.
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Refaeli then rips of the pinnacle masking and begins dancing round and whipping her hair, sporting a crew neck sweatshirt and denims. On the finish of the video, she’s sporting a crop prime and jean jacket subsequent to the slogan, “Freedom is Fundamental.”
The marketing campaign for Hoodies, which is partly owned by the Israeli mannequin, may even characteristic different Israeli figures, like transgender actress Stav Strashko, Hassidic TV presenter Melech Zilbershlag and Ethiopian-Israeli mannequin and actuality star Tahounia Rubel, in line with the Jerusalem Put up.
Response to the advert has been overwhelmingly essential, with viewers fast to name out Refaeli and the corporate for selling racist concepts.
Nonetheless, some referred to as the mannequin courageous for talking out on a controversial situation.
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After the preliminary backlash, each Hoodies and Refaeli pulled the advert from Instagram, although it nonetheless stays on her Fb web page.
Hoodies didn’t instantly reply to Fox Information’ request for remark.