Jamie Oliver’s new ‘jerk rice’ slammed for cultural appropriation


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Superstar chef Jamie Oliver has been accused of cultural appropriation after launching his new “punchy jerk rice” product.

The entire grain rice product incorporates chili, aubergine and beans however it’s the “jerk” description that has individuals fired up.

Conventional Jamaican jerk normally refers to a sort of marinade for various meats, with the jerk spice primarily made up of allspice and Scotch bonnet peppers.

Individuals had been fast to level out that this dish doesn’t actually match that description and neither of the primary jerk spice elements had been even listed on the product.

British MP, Daybreak Butler, took to Twitter to accuse Oliver of utilizing the time period to spice up his gross sales.

“Jamie Oliver I’m simply questioning have you learnt what Jamaican jerk really is? It’s not a phrase you place earlier than stuff to promote your merchandise,” she wrote.

“This appropriation from Jamaica must cease.”

There have been many individuals that agreed with Butler and referred to as out the celeb chef for utilizing the phrase “jerk” to make the product extra interesting regardless of not having any of the everyday elements that the phrase pertains to.

“This appropriation from Jamaica must cease.”

– Daybreak Butler

“I used to be about to headbutt my desk over this tweet from Daybreak Butler as a result of most cultural appropriation brouhahas are nonsense,” one particular person wrote.

“Then I noticed this description of Jamie Oliver’s ‘Jerk’ Rice. On what planet can ‘garlic, ginger and jalapeños’ be described as ‘Jerk’? “

One other Twitter person urged that there have been some dishes that needs to be “left alone and loved how they’re alleged to be made” somewhat than altering them into one thing else.

One particular person wrote, “There isn’t a such factor as ‘jerk rice.’ Jamie Oliver put it on his product/recipe to earn money. That’s appropriation of tradition.”

Chef Jamie Oliver attends the annual meeting of the World Economic Forum (WEF) in Davos, Switzerland, January 18, 2017. REUTERS/Ruben Sprich - RTSW2OQ

This isn’t the primary time Oliver has triggered controversy when making a cultural dish.


Nevertheless, there have been loads of social media customers that disagreed with this sentiment, stating that meals merchandise impressed by completely different cultures will not be a brand new factor.

“You ever had some prawn cocktail crisps? You realize there’s not really a bunch of prawns in a packet of prawn cocktail crisps. Proper? Relax,” one particular person mentioned.

“I higher cease making my superior moussaka and lasagne and bean burgers earlier than the offendatrons discover out,” one other particular person wrote.

One particular person added: “This is among the most ridiculous tweets from an MP I’ve ever learn. Since when has a ‘nationwide dish’ develop into sacred? Since some individuals take such enjoyment of placing on a efficiency of being outraged.”

This isn’t the primary time Oliver has triggered controversy when making a cultural dish. In 2014 he acquired fierce backlash from West Africans after posting a Jollof recipe to his web site.

He was slammed for utilizing cherry tomatoes on the vine as conventional Jollof rice is made with blended tomatoes, onions and bell peppers.

The controversy was dubbed “Jollofgate”.

This text initially appeared on information.com.au.

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