Jeep stops briefly advertisement with Bruce Springsteen after DWI arrest goes public

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Jeep pauses ad with Bruce Springsteen after DWI arrest goes public

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Bruce Springsteen starred in and told a two-minute Super Bowl advertisement for Jeep, which included much more Americana and landscape than any cars.

Rob DeMartin for Jeep

Jeep states it’s “pausing” its Super Bowl advertisement starring artist Bruce Springsteen after it ended up being public on Wednesday that he’d been apprehended on drunken-driving charges late in 2015.

“It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate,” a Jeep spokesperson stated in a declaration to CNBC. “But it’s also right that we pause our Big Game commercial until the actual facts can be established. Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be condoned.”

The arrest was initially reported Wednesday by TMZ and was validated in a declaration from the U.S. Department of the Interior. Springsteen was implicated of driving while intoxicated, negligent driving and consuming alcohol in a closed location.

The news of the arrest came a couple of days after Springsteen had actually starred in the two-minute advertisement from the Stellantis (previously Fiat-Chrysler) brand name. The business advised Americans to come together and satisfy “in the middle.”

It’s unclear whether the brand name even prepared to reveal the advertisement once again on TELEVISION, however it appeared to have actually been set personal on its YouTube channel since Wednesday late afternoon. A spokesperson for Jeep didn’t right away state whether the brand name had actually prepared to air it once again after the video game. The car manufacturer has not generally re-aired Super Bowl advertisements that included A-list stars in the previous years.

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