A pissed off Katie Couric has fired again at Yahoo Information regardless of incomes a reported $10 million a yr from the positioning, claiming her time with the corporate as a journalist “was not fulfilling.”
Couric joined Yahoo in 2014 in hopes of delivering renewed consideration to the corporate.
The 61-year-old, who spoke to podcast “Recode Decode” Wednesday, stated she sought to create high-quality tales as a substitute of the “low lease” items Yahoo was identified for, or as she in contrast it to as “the boy who lived on ramen noodles for 13 years.”
And whereas then-CEO Marissa Mayer appeared accepting of the previous anchor’s aspirations, she allegedly didn’t comply with via.
“I believe she had a number of issues on her plate, in equity,” stated the previous “As we speak Present” and “CBS Night Information” star. “I wouldn’t say it was an sad marriage, but it surely actually was not fulfilling for me. I had all this nice content material, I used to be getting huge interviews, and it was kind of like a tree falling within the forest. I don’t suppose she ever understood the dedication it could take.”
Couric stated Yahoo didn’t know the best way to market her expertise correctly.
“They didn’t put it on the entrance web page or they didn’t know the best way to – even now, they don’t have superb distribution,” she defined. “They didn’t actually know the best way to market issues correctly. They didn’t know the best way to take high quality and make it scalable.”
Couric insisted she tried to pitch some concepts to assist unfold Yahoo’s tales to a bigger viewers, however the tech big didn’t appear too keen to take them on.
“I’d say to the Yahoo of us, ‘May we please do a e-newsletter? I’ll push out everybody’s content material,” stated Couric. “They employed some huge names, and but they have been within the witness safety program.”
Throughout her time at Yahoo, Couric interviewed a number of notable names, together with then-Vice President Joe Biden, Tom Hanks, Tony Bennett, Lin-Manuel Miranda of “Hamilton” fame, “Marvel Girl” star Gal Gadot, Invoice and Melinda Gates, Bryan Cranston, Loretta Lynch, in addition to former NSA contractor Edward Snowden in Moscow.
Nonetheless, Couric stated main tech corporations appear to worth content material for clicks.
“These tech corporations usually are not media corporations,” she stated. “They don’t care about tales, about content material, about true connection. I believe they care about widgets and devices and supply programs, however they aren’t super-interested within the vegetable soup that’s working via the pipes. I believe the key sauce is people who find themselves technologically savvy, but additionally respect and care about storytelling.”
She added, “The corporate that mixes these two issues is gonna win the day. I haven’t actually discovered it but.”
Finally, Couric was too dissatisfied to remain. In 2017, Couric left Yahoo Information after 4 years.
Couric merged with Verizon-owned AOL to kind Oath, however her arrival wasn’t clean crusing. She informed Oath CEO Tim Armstrong that the corporate must be referred to as “Rize,” to advertise optimism, in addition to function a play on the phrase “Verizon.” Nevertheless, the concept was rejected as a result of the identify was already taken.
“I believe they paid some huge cash to give you Oath,” stated Couric. “No matter.”