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Back in 2016, when contouring and overlined lips were all the rage, Alicia Keys redefined the appeal requirements by promising to stop using makeup. Her choice was unusual, specifically in home entertainment—the world of glamour and glamour.
“I hope to God it’s a revolution. ‘Cause I don’t want to cover up anymore,” she composed in an essay for Lena Dunham‘s Lenny Letter at the time. “Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.”
Fast forward to 2020 and Alicia is getting in the appeal area with the release of Keys Soulcare, a brand name she refers to as “serious skincare” with “soul-nurturing rituals.”
Because of the vocalist’s special method to appeal, her brand name feels various from what’s currently on the marketplace. For one, the Grammy winner is concentrated on self-care and how that plays an essential function in everybody’s skin care regimen. The very first collection, that includes a moisturizer, facial roller and candle light, all consist of a mantra of some sort. “I welcome all circumstances as catalysts for change,” one affirmation checks out.
Each item is likewise instilled with an active ingredient which contains recovery homes for the mind, body and soul. But whether you think in the power of crystals, the solutions were established in collaboration with Dr. Renée Snyder, a board-certified Dermatologist based in Austin, Texas. It’s that included layer of significance and additional care that makes Keys Soulcare stick out.