A web based marketing campaign aimed to erase the rat on the finish of the Martin Scorsese mobster-inspired flick “The Departed” has reached its objective.
The Kickstarter marketing campaign known as on haters of the film rat to donate cash to get it erased from the movie. The top of the 2006 flick, which starred Leonardo DiCaprio, Mark Wahlberg and Matt Damon, confirmed a rat crawling throughout the display screen as a manner symbolize one of many characters was “a rat” or a snitch.
The film follows the three principal characters as they attempt to decide who’s the “rat” inside the Boston Police Division feeding data to a ruthless mobster performed by Jack Nicholson. The movie was a remake of the 2002 Hong Kong movie “Infernal Affairs.”
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Nonetheless, comic Adam Sacks doesn’t look after the blatant symbolism on the finish of the movie and has known as on others who share the identical feeling to donate to the marketing campaign. Even director Judd Apatow admitted he was “not a fan of that rat.”
“All bold tasks have dangers and this one is not any exception: primarily Warner Bros. owns the copyright to ‘The Departed’ and should not admire me fixing their film,” he wrote. “But when I do not obtain a stop and desist letter and hit $four,000 it is going to occur. So please give me cash in order that collectively we will digitally erase the rat from the top of ‘The Departed.’”
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Sacks requested for $four,000 and defined why he wanted that a lot. Nonetheless, as of Thursday morning the objective has been reached. To this point, $four,576 has been raised to erase the rat.
“We did it! We hit $four,000 ! I’m so grateful to everybody who believed on this dream to digitally erase the rat from the top of ‘The Departed,’” an replace from the Kickstarter learn.
Nevertheless it appears the fundraising effort was for naught.
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Because the marketing campaign gained recognition on-line, Vimeo consumer Mark LaCroix appeared to take challenge with the very fact there was a money-raising marketing campaign to start with and erased the rodent from the movie, himself, without spending a dime. He posted his work on-line.
“Yesterday, some wiseguy put up a Kickstarter to digitally erase the Rat from the top of The Departed, and requested for $four,000 to do it. Certainly, it has the potential to lift way more than that,” LaCroix stated. “I actually don’t need anybody to present their cash to this potato salad nonsense, so I simply did it without spending a dime final evening. Get pleasure from.”