Kraft launches Salad ‘Frosting’ product to convince kids to eat vegetables

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Some combos are a match made in heaven: peanut butter and jelly, cookies and milk. And now one other energy taste duo is making an entrance, greens and frosting, as Kraft has unveiled its new kid-targeted product, “Salad Frosting.”

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Nevertheless, don’t lose your lunch over the considered mixing frosting and lettuce. The Kraft Salad Frosting is definitely simply Ranch dressing disguised as a candy deal with to persuade children to eat their greens.

The meals model launched the product to ease the pressures of fogeys making an attempt to persuade their youngsters to eat wholesome.
(Kraft Heinz)

“In accordance with a current research, Ranch dressing is the preferred dressing in america, and youngsters will eat something with frosting, proper?” the press launch notes. “It’s a match made for dinnertime bliss. Now, convincing youngsters to eat salad, broccoli and carrots could also be an entire lot simpler. Simply add Kraft Salad ‘Frosting.’”

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The meals model launched the product to ease the pressures of fogeys making an attempt to persuade their youngsters to eat wholesome.

“Harmless lies dad and mom inform their children assist alleviate the pressures of on a regular basis parenting, and if it will get children to eat their greens, so be it,” Kraft head of promoting Sergio Eleuterio mentioned within the press launch.

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No phrase but on if the advertising gimmick will work on children — or if it’s going to go the best way of Heinz’s EZ Squirt ketchup from 2000. The coloured ketchups, which got here in kid-friendly inexperienced, purple and blue, had been thought of one of many largest product failures of the time.

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