Krispy Kreme to open flagship store in Times Square, offer ‘immersive’ doughnut experience

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We are able to’t say the aroma of doughnuts can be an unwelcome odor amid the numerous odors of Occasions Sq., one in every of NYC’s most closely trafficked areas.

On Monday, Krispy Kreme introduced plans to open a flagship location within the coronary heart of Manhattan, full with “immersive and interactive” options and “stadium-style” seating.

Together with unique merchandise and stadium-style seating, the flagship location will characteristic the world’s largest “Sizzling Gentle.”
(Krispy Kreme)

The flagship retailer – all four,500 sq. ft of it – will open up on the nook of 48th St. and Broadway someday in early 2020.

COPS JOKINGLY MOURN KRISPY KREME DOUGHNUTS LOST IN FIRE

“In essentially the most iconic metropolis on the planet, the Krispy Kreme Occasions Sq. Flagship will showcase our model on the worldwide stage and encourage buyer surprise,” stated Krispy Kreme CEO Michael Tattersfied, in a press launch.

“We love making superior doughnuts — and New Yorkers deserve scorching and recent doughnuts!” he added.

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In promising “essentially the most superior doughnut expertise possible,” the Occasions Sq. Krispy Kreme won’t solely showcase the doughnut-making course of at its “iconic doughnut theater” — as many shops at present do — however it’ll additionally embody stadium-style seating inside a larger-than-life doughnut field, pointed on the “theater” from simply throughout the store.

“In the most iconic city in the world, the Krispy Kreme Times Square Flagship will showcase our brand on the global stage and inspire customer wonder,” said Krispy Kreme CEO Michael Tattersfied.

“In essentially the most iconic metropolis on the planet, the Krispy Kreme Occasions Sq. Flagship will showcase our model on the worldwide stage and encourage buyer surprise,” stated Krispy Kreme CEO Michael Tattersfied.
(Krispy Kreme)

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The shop can even provide unique merchandise, in addition to the world’s largest “Sizzling Gentle” (to let clients know when recent doughnuts are being made) and mysterious “immersive and interactive digital activations,” though the small print of these “activations” had been unclear.

“We love making awesome doughnuts – and New Yorkers deserve hot and fresh doughnuts!” the company's CEO said.

“We love making superior doughnuts – and New Yorkers deserve scorching and recent doughnuts!” the corporate’s CEO stated.
(Krispy Kreme)

The situation can even be open 24 hours per day, and the corporate expects it to serve extra clients, yearly, than another Krispy Kreme on earth.

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