Kristen Bell, Dax Shepard launch affordable baby product line for Walmart


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Hollywood energy couple Kristen Bell and Dax Shepard are doing extra than simply showbiz collectively.

The celebs launched a brand new line of inexpensive child merchandise referred to as Hey Bello with an Instagram video Monday morning.

They captioned their put up: “A message from MOM&DAD. @kristenanniebell and @daxshepard are right here to introduce @hellobello, a line of premium child merchandise at non-premium costs. Diapers, wipes, lotions, bubble bathtub, and extra. Contemplate this one much less determination to make as a mother or father. We’re on this collectively!”

The actors, who’ve labored collectively in movies corresponding to “When in Rome” (2010) and “The Boss” (2016), are the dad and mom of daughters Lincoln, 5, and Delta, four.

“As a mother of two, I understand how fantastically messy parenthood may be, and that’s why we created Hey Bello,” Bell mentioned in a press release.

“Our merchandise are recent and enjoyable. Extra importantly, we use plant-based substances and natural botanicals which are higher for our children and higher for our world.”

Their line of 10 merchandise, offered solely at Walmart, embody printed diapers, wipes, shampoo, diaper rash cream, sunscreen and laundry detergent and can price anyplace from $1.88 to $23.94, in response to the press launch.

“We all know parenting is difficult sufficient as it’s,” Shepard mentioned within the assertion. “Mother and father should not have to decide on between what’s good for his or her child and good for his or her finances. That is why we could not ask for a greater unique retail accomplice than Walmart, who’s making it potential for us to supply premium merchandise at a non-premium value.”

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