LEEDS have been pressured right into a humiliating U-turn after their new badge was met with a livid followers’ backlash.
The membership unveiled the design yesterday, a 12 months forward of their centenary.
But the badge was instantly lampooned on social media even being in comparison with the brand of heartburn drugs Gaviscon.
Shocked supporters may definitely really feel the acid rising of their chests and arrange a petition to bin the concept, which has hit 72,000 signatures.
The marketing campaign launched on change.org mentioned: “It makes a mockery of Leeds United and the membership’s historical past. It’s alienating the followers. It has to go.”
Ex-Elland Street star Darren Huckerby tweeted: “Leeds followers are a proud bunch, after robust few years the membership seems to be prefer it’s turning the nook, then kicks followers within the b******s once more with a Micky Mouse badge!”
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Membership chiefs consulted greater than 10,000 folks over a six-month interval earlier than choosing the ridiculed rebrand.
And the membership have launched an announcement admitting that they should “prolong their session”.
It learn: “The amount and depth of opinions expressed strengthened the extent of ardour our fan base has for our membership.
“Whereas the present board of administrators are custodians of Leeds United the followers will at all times be on the coronary heart of every little thing we do, and you may be listened to.
“We carried out thorough analysis into the need for a change to the crest to symbolise a brand new period for the membership.
“Nonetheless, we additionally recognize the necessity to prolong the session with supporters and we’re dedicated to working with you to create an identification we will all be pleased with.
“We’ll launch additional data on how supporters can get entangled within the course of subsequent week.”
The brand new badge supposedly depicts the ‘Leeds salute’, typically carried out by gamers and followers in celebration.
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Earlier than the affirmation, Leeds managing director Angus Kinnear admitted they could now be pressured to return to the drafting board.
He mentioned: “We’re at all times going to take heed to the followers. Because of the weight and quantity of supporter feedback, the one proper factor to do is re-engage and naturally we’ll do this.”