Leeds unveil new badge after ‘six months of research’… and it’s so bad it’s funny


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LEEDS UNITED have unveiled their new membership badge immediately – and the world of social media has slammed it.

The brand new design incorporates a graphic of an individual carrying a white shirt with their hand beating their chest.

The membership says the brand new crest depicts the ‘Leeds Salute’ which over time has been “an expression of the fervour that connects Leeds United’s followers and gamers”.

This salute is used when the followers sing the membership anthem ‘Marching On Collectively’.

Analysis was carried out over six months the place over 10,000 individuals have been requested for his or her ideas.

However in accordance with many individuals commenting on Twitter, the challenge needs to be began once more – however the membership do not appear to be budging.


Even Pontus Jansson, Leeds’ commanding centre-half and fan favorite, reacted to the brand new badge in state of “shock” on Twitter.

And cricket star and Leeds-born Jonny Bairstow labelled it “completely stunning” on Twitter.

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Oliver White wrote that the brand new badge is “atrocious” and says that it “seems to be like one thing from Professional Evolution Soccer within the early 2000s”.

Daniel Lindsay asks whether it is “a joke” whereas one other asks the membership to “delete it and we’ll faux it by no means occurred”.

Leeds United

This was the outdated Leeds badge – that seemingly followers wish to come again

Nicholas Palmer described it as “completely terrible” with Matthew Barker going one step additional writing that it’s the “worst badge ever”.

One other Leeds fan requested on Twitter whether or not it was “10,000 Huddersfield followers” who have been consulted, earlier than including that the brand new design is “dreadful”.

Talking to the membership’s official web site, Leeds managing director Angus Kinnear stated: “Updating the crest is just not a call now we have taken frivolously.

“However we’re proud to have a brand new crest that’s genuine to Leeds United and honours the standard and loyalty of our followers.

“It’s a image of ‘energy in unity’ and a proud expression of the membership’s id and historical past.”

Leeds followers higher get used to it. In keeping with the membership it’s going to be the official membership crest for the subsequent 100 years.

The membership are understood to don’t have any plans of ditching their controversial new crest.

A petition set as much as urge the membership to desert it handed 23,000 signatures inside three hours.

Leeds managing director Kinnear was beforehand concerned in a change of badge at each Arsenal and West Ham.

He instructed talkSPORT: “What we do settle for is if you make a change like this, you’re going to definitely divide fan opinion.

“In the end the badge of the crew grows with a crew and it’s one thing individuals get used to and study to like because the crew carry out.

“We would like this to be the badge the crew put on of their first season again within the Premier League, and it’s going to be that journey that may assist everybody.”

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