Lyft at this time introduced it’s increasing its Concierge program – the service that permits organizations to schedule rides for different individuals – to extra enterprise clients. First introduced in 2016, the service was initially designed to assist sufferers get to medical appointments, notably in areas the place they could not have a automotive of their very own, like New York, the place greater than half of households are car-free.
The 2016 partnership between Lyft and the Nationwide MedTrans Community aimed to alter that by providing seniors in NYC a method to get rides to their non-emergency medical appointments by the use of the then new third-party internet software, Concierge. Lyft’s companions use Concierge to request rides on behalf of those that don’t have smartphones or, in any other case, aren’t capable of ebook rides for themselves for different causes.
Since then, Lyft has partnered with different organizations, together with JetBlue, CareMore, and GoGoGrandparent for related aims, together with not solely medical appointments, but additionally getting clients to conferences or ensuring staff have a secure trip house.
Right this moment, Lyft says this Concierge program is opening as much as extra organizations, as an alternative of only a restricted subset of companions.
This transfer will develop the attain of Concierge to extra companies, together with smaller organizations.
To make use of the service, the enterprise or group in query has to first arrange a Lyft Enterprise account, and fasten a cost card for use for the rides they ebook.
They’ll then schedule rides as wanted or ebook them in as much as every week upfront. Concierge provides quite a lot of Lyft trip sorts, and the companies may entry real-time trip monitoring and 24-hour buyer help, the corporate says.
The complete launch of Concierge will significantly develop the forms of companies that ebook rides on behalf of others – going far past the unique give attention to medical appointments, which Lyft stated impacted the three.6 million Individuals who battle with getting rides to docs.
For instance, considered one of Concierge’s newer clients is the San Diego-based helicopter tour operator, Rotor Zen, which now makes use of Lyft to get visitors from inns or their trip leases to the helicopter departure level, then drop them off when their tour is over.
Denver Well being Hospital additionally started to make use of Concierge to get sufferers to appointments. Others like Senior Dwelling and Consolation Keepers have been utilizing the service to assist the aged keep lively and get out and about basically.
Quite a lot of automotive dealerships, together with Metropolis Toyota, and rental and insurance coverage corporations are Concierge customers as nicely, to assist distressed passengers get rides in emergency conditions.
Past the number of use instances Concierge provides, the expanded service represents one other means for Lyft to compete its battle with different ride-sharing providers, like Uber. In Uber’s case, it operates each Uber for Enterprise and UberCENTRAL, the latter which is extra of a direct rival to Concierge.
Whereas Uber for Enterprise is extra targeted on serving to companies discover rides for workers, UberCENTRAL lets companies of any dimension request, pay for and handle rides for his or her clients from a centralized dashboard.
For each corporations, these business-initiated bookings characterize one other space of potential development for his or her respective ride-sharing providers and a supply of elevated income. So although Uber might have been first out of the gate with help for companies of any dimension, it’s not the one choice on the town.
The information follows one other announcement from Lyft this morning, which claimed the corporate noticed 375.5 million rides in 2017, or 130 p.c development year-over-year.