In line with the Malay Mail, a signboard on a pedestrian bridge in Melaka featuring Mamee’s snack brand mascot, the Mamee Monster, that read “Kthxbye” (chatspeak for “Okay, thank you, goodbye.”), was recently taken down the city’s mayor.
The sign was reportedly placed on a pedestrian bridge near the Al-Azim state mosque and was taken down by order of Melaka Historic City Council (MBMB) Mayor Mansur Sudin because of the “improper language” used on the sign. This order was given shortly after a photo of the sign began to go viral on social media.
With the earlier message was taken down, the model new message now written on the signal reads, “Semoga berjumpa lagi, bye bye!” (“Hope to see you once more, bye bye!”). Mayor Mansur Sudin said that the brand new billboard was put in at 11pm on Friday evening (10th Could). He was quoted by Astro Awani as saying,
“The corporate ought to have gotten the council’s approval earlier than continuing with placing up the signal. When an utility is made, we normally assess if the signal follows our necessities earlier than approving it.”
He added that MBMB virtually all the time approves indicators which might be in Bahasa Melayu so long as they aren’t in battle with cultural norms.
“One among our necessities is that these indicators should all the time use right language, together with phrases and images that aren’t insensitive or controversial.”
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