Marc Benioff is the latest tech billionaire to buy a news outlet


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Lynne and Marc Benioff on the GLAAD Gala San Francisco 2016.

“Why do not you purchase a information outlet?”

When this query is posed to a tech CEO these days, the manager isn’t shocked. Removed from it. Normally the individual has a really considerate reply.

A few of Silicon Valley’s richest are intrigued by the concept. Others are resolutely opposed. And others are… busy writing a giant test.

Sunday’s working example: Salesforce CEO Marc Benioff. He’s paying Meredith $190 million in money for Time journal.

The Time deal was introduced on Sunday night time. Benioff and his spouse Lynne say it’s a household funding, unrelated to Salesforce. They’re calling themselves “caretakers,” saying “we’re honored to be the caretakers of one of many world’s most necessary media firms and iconic manufacturers.”

Among the many moguls who will probably be welcoming Benioff to the membership:

 — Jeff Bezos owns The Washington Submit.

 — Laurene Powell Jobs owns a majority stake in The Atlantic.

 — Biotech king Patrick Quickly-Shiong owns the L.A. Instances.

All three people have pledged a hands-off strategy to their respective information operations, whereas pushing for giant enhancements on the product facet.

Benioff appears to be doing one thing related.

He stated in an announcement that “Lynne and I’ll tackle no operational duty for Time, and look solely to be the stewards of this historic and iconic model.”

For Sunday night time’s “Dependable Sources” publication, I requested CNN’s Laurie Segall for her response to the deal. Segall has been protecting Benioff for years.

“We’re seeing tech leaders take a larger curiosity in preserving fundamentals of society which can be more and more below assault,” Segall stated. With the narrative round tech altering, “and everybody questioning the impression of those firms and their algorithms,” tech executives are “taking a broader function in society, widening their roles and burnishing their legacies. Perhaps that is part of this.”

Benioff will probably be heart stage at Salesforce’s annual convention, Dreamforce, subsequent week.

The reactions to his buy gave the impression to be largely constructive on Sunday.

However there was some comprehensible snark and concern concerning the pattern of tech executives shopping for up — or bailing out — newsrooms.

“Journalism is a wealthy individual’s pastime now,” longtime journalist Linda Stern tweeted.

Promoting government Matt Barash tweeted, “Print is the brand new yacht.”

And Bloomberg reporter Lucas Shaw listed off Bezos, Soon-Shiong and Benioff, saying, “The age of the billionaire publishing patron is upon us.”

CNNMoney (New York) First revealed September 16, 2018: 10:25 PM ET

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