Master & Dynamic MA770 Review: This Concrete Speaker Really Rocks


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Hubris, ego, greed. These are the human frailties that steer successful companies into the perilous waters of brand extension. Consider Richard Branson’s long list of flops. Remember Virgin Vodka, Virgin Cosmetics, and Virgin Bride? Nobody else does either. The audio industry is littered with such misfires. It invariably happens when amplifier companies redirect their R&D talent into speakers. Conrad-Johnson and Carey Audio lost a bundle in the early ’90s after falling down that sonic rabbit hole. More recently, Krell, another high-end amp brand, developed a speaker that sold so poorly the company cratered.