McDonald’s had remained tight-lipped about its secretive plans to debut “Donut Sticks” since rumors began circulating early last month — but now it’s safe to say those lips were covered in a blend of doughnut-grade cinnamon sugar this whole time.
On Monday, the fast-food chain confirmed news of the item, described as the “perfect complement to [the chain’s] existing breakfast lineup,” and announced that its Donut Sticks will indeed be available at participating restaurants across the nation starting Feb. 20.
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“We are proud of our breakfast offerings, and excited to share new Donut Sticks with our customers,” said Linda VanGosen, McDonald’s vice president of menu innovation, in a press release.
“We looked at several donut shapes, tested a variety of doughs and even worked to get the amount of cinnamon sugar just right for the recipe. We are thrilled to be making breakfast at McDonald’s even more delicious by introducing Donut Sticks,” she added.
McDonald’s also confirmed that the limited-time item will be available in both six-stick and 12-stick varieties.
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News of McDonald’s Donut Sticks first broke in early January, after Business Insider claimed to have obtained internal documents detailing the item and its impending debut.
At the time, McDonald’s would neither confirm nor deny the reports, but told Fox News to expect “more delicious and craveable news” in the near future.
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Meanwhile, Dunkin’ Donuts – which offers a similar item, marketed as Donut Fries – said it was “not surprised” to see McDonald’s taking inspiration from its menu.
“We’re not surprised to see competitors imitate our success with Donut Fries given their popularity with customers, and we will continue to lead the way in introducing fun, unique, delicious items that bring smiles and keep people energized any time of day,” a spokesperson told Boston.com.