Metallica announces whiskey brand launch


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In 1998, Metallica launched “Storage Inc.that includes the hit tune “Whiskey within the Jar. Thirty years later, as an alternative of singing concerning the spirit, they plan to supply it.

The heavy metallic band, which shaped in 1981, is launching its personal whiskey model in partnership with grasp distiller Dave Pickerell, who spent 14 years making bourbon at Maker’s Mark in Loretto, Kentuckybefore shifting on to rye with WhistlePig in Middlebury, Vermont.

“I can simply say that we’re going to make a killer whiskey product, and doubtless construct just a little distillery someplace as properly, placing all of the logistics collectively and crashing simply as arduous as we are able to,” Pickerell informed Whiskycast in an unique interview, including that the rumored venue may very properly be in-built one in every of three places: Louisville, Nashville, or San Francisco.

And there’s a way to the insanity. The San Francisco space has been house to the LA-based Metallica at instances within the band’s historical past, Louisville is the place bourbon was born, and Nashville is the center of music, “so a kind of three appears to make sense,” Pickerell informed the outlet. “I’m voting for San Francisco and the Bay Space if nothing falls aside.”

This isn’t the primary time Metallica has dipped into the beverage enterprise. In 2015, the legendary group launched a limited-edition beer in Quebec Metropolis, Canada, in partnership with Budweiser. Extra not too long ago, the band’s lead guitarist, Kirk Hammett, launched his personal line of espresso beans known as “Ghoul Screamer” for $18 per 12-ounce bag.

Extra from The Each day Meal:

All of the members of Metallica are over 50 now — possibly whiskey, whether or not within the jar or not, has helped them keep their depth.

This story originally appeared in The Daily Meal.

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