Microsoft’s Surface Duo might begin a brand new smartphone period — or be a two-screen catastrophe

Microsoft's Surface Duo could start a new smartphone era -- or be a two-screen disaster

Revealed: The Secrets our Clients Used to Earn $3 Billion

 Last month was an odd kind of anniversary at Microsoft. In the summer time of 2015, Taylor Swift’s Bad Blood and Wiz Khalifa’s See You Again topped the charts whereas hypothesis in regards to the iPhone 6S was operating wild. 

And that July, Microsoft introduced one among its most spectacular fails — ever.

Satya Nadella, only a 12 months into his tenure as Microsoft CEO, introduced a $7.6 billion monetary loss for Microsoft due to the corporate’s failed acquisition of telephone large Nokia, introduced in 2013. Worse, 7,800 staff would lose their jobs. Nadella just about mentioned they’d step again from the smartphone market within the close to future.

“We are moving from a strategy to grow a standalone phone business to a strategy to grow and create a vibrant Windows ecosystem including our first-party device family,” Nadella mentioned in an electronic mail to Microsoft workers on the time. “I am committed to our first-party devices, including phones.”

Turns out that wasn’t the tip of Microsoft’s telephone ambitions. Around the time the corporate was writing off Nokia, a group inside Microsoft was hatching a plan to create a brand new machine, one that will straddle what a telephone and pill might be and at last give Microsoft relevance within the half-trillion greenback world smartphone market, dominated by Samsung, Apple and Huawei.

The result’s the Surface Duo, a $1,399 smartphone-ish machine that weighs 8.Eight ounces and options two 5.6-inch screens that come collectively to type a bigger show with a hinged seam down the middle. The design permits it to put unfolded, flat on a desk. You also can set it up like a tent, with the 2 screens going through outward. You can maintain it open like a e book, with the 2 screens going through inward. And you possibly can shut it like a clamshell. Microsoft’s strategy runs counter to different foldable gadgets launched this 12 months, together with the Galaxy Z Fold 2, which Samsung hasn’t revealed the value of but. Samsung’s machine is constructed round a single 7.6-inch inside display that bends when closed.

“We just have a belief there’s a new category here,” Panos Panay, Microsoft’s chief product officer and Surface head, instructed me in an interview final week about Microsoft’s distinctive design. “We know how much more productive people are on two monitors.”

Microsoft says analysis exhibits our brains work in another way once we’re utilizing two screens.

Richard Peterson/CNET

The different factor that makes the Surface Duo uncommon is that it is not powered by Microsoft’s Windows software program for PCs, or its cellular variant that was discontinued in 2017. Instead, it runs on a modified model of Google’s Android, the software program utilized by just about each smartphone or pill that does not come from Apple. Also notable is that the Surface Duo — not like the Samsung’s Galaxy Z Fold 2 — does not assist next-generation 5G wi-fi know-how. Microsoft mentioned it opted to skip 5G as a part of a trade-off to avoid wasting battery life and permit the machine to be solely 4.Eight millimeters thick when open (lower than the iPad Pro’s 5.9 millimeters). When closed, the 2 screens stack on each other, making the Surface Duo’s thickness 9.9 millimeters — or lower than half an inch.

“When we designed it, the intent was, ‘How do you make something so thin, beautiful, light and super elegant that when people pick it up they can feel that emotion in the product,”‘ Panay mentioned.

This form of discuss altering our lives by means of a product is frequent amongst tech executives and notably of Panay, whose sentimental stage presence at Microsoft occasions stands out from the usually robotic advertising and marketing individuals going by means of their script.

But he steadfastly believes the Surface Duo has one thing to contribute to the world, whether or not you name it a telephone or a dual-screen pill or a no matter, as tech watchers debated when it was unveiled final 12 months.

The Surface Duo’s hinge in motion.


Panay exhibits us his private Surface Duo machine throughout a video chat, with messages on the precise aspect, ESPN on the left. He tries to cover calendar invitations and emails as he excitedly demonstrates how they work. “I believe the world needs to move forward creating a more mobile, productive world,”  he mentioned.

Whether you may consider him in all probability has a bit to do with what you consider Microsoft. CNET reviewer Scott Stein, who obtained to play with a see-through prototype that did not have working screens, says the Surface Duo feels snug to carry, like a e book. “It doesn’t feel like two phones glued together, either,” Stein mentioned.

Meanwhile, tech watchers debate whether or not the Surface Duo’s shortcomings are justified for what Microsoft constructed as basically a piece and productiveness machine.

“Anyone who chooses a Duo over a more conventional phone will need to be all in on Microsoft’s vision of productivity as the device’s heart and soul,” wrote Fast Company’s Harry McCracken.

The Surface Duo goes on sale Sept. 10, however is out there from Microsoft, AT&T and Best Buy for preorder beginning Wednesday. Microsoft had initially planed to launch the machine on Aug. 28, however mentioned it bumped into administrative points. 

The Surface Duo will work on AT&T, T-Mobile and Verizon Wireless networks. The AT&T model shall be locked to that community.

Failing up

Seven years in the past, Microsoft purchased Nokia and began promoting its personal telephones. Five years in the past it gave up. Today, enter the Surface Duo.

Richard Peterson/CNET

It’s simple to dismiss Microsoft — and many individuals do. The 45-year-old firm is handled just like the elder statesman of tech, which it’s, and Nadella himself proudly admits his firm is not cool. “You join here not to be cool, but to make others cool,” he instructed me in 2018. “You want to be cool by doing that empowerment … It’s the result that matters.”

So whereas it might not be a buzzy, hip firm, it is valued at $1.54 trillion, making it one of many prime 5 corporations on the earth together with Amazon, Apple and Google mum or dad Alphabet. Its Windows software program powers greater than 77% of the computer systems on the planet. And its Office productiveness software program is so ingrained in our tradition that almost all of my pals do not know the identify of Google’s free competing apps — they’re simply “the Google version of Excel” or “Google’s PowerPoint.” (They’re referred to as Google Sheets and Slides, however even I needed to look that up to make certain.)

Microsoft turned such a robust power {that a} decide decided the corporate violated antitrust guidelines in 2002. But the US authorities simply slapped it on the wrist and let it proceed being Microsoft. “Now the only way Microsoft can die is by suicide,” trade pundit Robert Cringely wrote after the decision. 

You might argue it is tried that too.  

Microsoft’s Surface Duo sits on the prime of a mind-boggling pile of fails, with untold billions of {dollars} misplaced on acquisitions, distractions and dead-ends. 

In 2014, Microsoft purchased then struggling Nokia, which had an enormous position in constructing the mobile phone as we all know it. Microsoft bought Nokia to get within the cellular recreation after lacking the smartphone revolution, after which failing to search out success with Samsung, LG and HTC making Windows Phone-powered gadgets. 

The billions of {dollars} misplaced on Nokia do not embody the failed Windows Phone software program that powered its Lumia telephones, the hundreds of thousands spent wooing builders to make apps for these handsets, or the hundreds of thousands extra doled out on promoting towards market leaders Samsung and Apple. (And do not get me began on Microsoft’s squandered alternative with the Pocket PC initiative, which began in 2000 and was killed off in 2010.)

The telephone flops do not cease at Nokia and Windows Phone. There’s additionally the Kin smartphone for teenagers, born from its 2008 acquisition of telephone maker Danger for a reported $500 million. The machine was so unpopular it was pulled from retailer cabinets inside two months of its 2010 launch. 

Outside of telephones, Microsoft’s most notable fails embody Bing, the search engine it launched in 2009 to tackle Google. Today, it has 6% market share in contrast with Google’s 86%. 

And for those who do not keep in mind the Zune media participant meant to tackle the iPod, Microsoft would in all probability favor you retain it that approach

A have a look at the digital camera and different guts of the Surface Duo.

Richard Peterson/CNET

Fortunately for Microsoft, it continues to rake in giant piles of cash from Windows, Office and its Azure enterprise and storage servers to offset these losses. As of June, Microsoft had $133 billion in its piggy financial institution — and that is regardless of the financial collapse brought on by the coronavirus pandemic.

Today, Microsoft’s Surface pill PC is effectively considered, and the software program and providers that run it reside as much as expectations.

The query is whether or not the Surface Duo, a tool that took greater than 5 years and an untold amount of cash to create (the corporate would not say how a lot), shall be a house run like Office, effectively regarded just like the Surface or one other Nokia cash pit.

“It’s the beginning of a whole new venture for a new form factor and not just for Microsoft,” Panay mentioned. “I think that’s pretty awesome.”

He and his group are particularly excited in regards to the philosophy that drove the Surface Duo’s design.

But Panay is not naive. He is aware of not everybody will exit and purchase it on day one, partially due to its uncommon design and its concentrate on work duties. Its 11-megapixel digital camera’s specs do not stand as much as these from Samsung and Apple, and it additionally does not have stereo audio system, making it a poor competitor to top-tier gadgets with Dolby-enabled stereo audio system marketed as nice machines to observe and take heed to media with.

Richard Peterson/CNET

Not to say, at a premium worth of $1,399 for the 128GB model, Surface Duo is a tough sufficient promote on a traditional day. But now, it is arriving in the course of a pandemic that is spurred one of many greatest financial catastrophes of the trendy age. Microsoft says it’ll provide prospects a 0% curiosity funds over 24 months if purchased by means of the corporate, and it will be out there by means of AT&T’s Next Up improve program as effectively.

Still, the Surface Duo has its doubters, notably after its $1,399 worth was introduced Wednesday. “The betting line is the Duo is going to struggle out of the gate,” wrote Larry Dignan, Editor-in-Chief of CNET sister web site ZDNet. Other tech pundits and influencers tweeted similar opinions, citing price and lack of features as major turnoffs

“With any luck Duo 2, 3 and 4 will be better,” Dignan added. “Assuming it lasts that long.”

Panay realizes the Surface Duo shall be a difficult promote, and says he’ll be blissful if the machine evokes telephones in the identical approach the Surface’s skinny design and keyboard cowl modified the best way corporations make PCs and tablets. And to show it, he says that Microsoft’s working with Google to convey the applied sciences developed for the Surface Duo into Android, so different machine makers can construct comparable devices too. That consists of issues just like the software program Microsoft created to handle the 2 screens aspect by aspect and to make apps work between them too.

“Products are a reflection of the people that make them,” Panay provides. “These products have our soul and love in them. And we hope that you feel it.”

Seeing Duo

Each aspect of the Surface Duo is thinner than Apple’s thinnest iPad.

Richard Peterson/CNET

When demoing a brand new machine, Microsoft usually invitations reporters to its campus in Redmond, Washington, to see an array of prototypes, testing gear and labs with the intention to speak by means of the broader context about its latest gadget.

In 2019, when touring the corporate’s Human Factors Engineering Lab, I chanced on an Xbox controller that was heavier than the usual ones I’d used. It was bigger too, with buttons far sufficient aside I needed to stretch my fingers to the touch a few of them. Carl Ledbetter, then senior director of design on the lab, mentioned it is meant to assist his engineers higher perceive what it is like for various individuals to carry the controller. In this case, he mentioned, “You are 5 years old.”

The coronavirus pandemic made these enjoyable moments not possible with the Surface Duo. 

This time, I’m peering by means of a webcam into Panay’s dwelling, then one among Microsoft’s on-campus presentation rooms the place the corporate assures me the staff are protected and following social distancing tips. We battle with technical points over the Microsoft Teams video chat software program, and joke how if anybody ought to be capable to make these conversations work effortlessly, it needs to be techies like us (Sigh.)

There had been no rows of prototypes, however 4 members of Panay’s group took time to clarify the method of growing the Surface Duo’s slimline, dual-screen design and the tech that made it doable.

Making it thinner meant pushing electronics to the bezels of the screens, for instance. But then executives pushed to have these bezels shrunk as effectively. The two batteries constructed into Surface Duo are totally different sizes and behind the 2 totally different screens, so Microsoft needed to construct specialised battery administration tech to ensure they’d cost, discharge and usually work collectively in methods we, the shoppers, would not discover. And that they had to try this with wires snaking between the hinges.

A glance contained in the Surface Duo’s hinge.

Scott Stein/CNET

The firm spent a whole lot of time on these hinges, which seem like small cuffs connecting the highest and backside of the 2 screens. They’re principally manufactured from stainless-steel on the surface. Inside, they’re comprised of an Iron-Copper powder for the motion mechanism and a Copper-Nickel-based alloy for the wires.

Microsoft says the “dual-axis” hinges are designed to maneuver in 360 levels. But wherever you cease, they should enable the screens to take a seat with out wobbling. It takes a whole lot of work to make a hinge simple to maneuver on objective, however laborious to maneuver by chance. 

Microsoft mentioned it is put prototypes by means of hundreds of thousands of folds, however would not give specifics about how a lot the hinges can stand up to apart from to say they’re going to final “well beyond the lifespan” of the machine.

“Miniaturization of the hinge is kind of fundamental,” mentioned Pavan Davuluri, a 16-year veteran engineer of Microsoft who additionally works on the corporate’s Surface merchandise. To make the Surface Duo work, he mentioned Microsoft needed to create ever-smaller hinges that will hook up with the shows with out making them too thick.

There’s a collection of gyroscope sensors to determine the place the screens are relative to one another, to allow them to show an app or video the best way you are holding the machine. There’s additionally software program that anticipates when persons are shifting between the 2 touchscreens too, dragging apps from one display to a different together with your finger or a pen (which is offered individually for no less than $100). The software program senses while you’re shifting a photograph or different media between the screens, too.

Microsoft’s designers in-built visible cues into Android that will help you determine issues out. You can inform the Surface Duo to avoid wasting a setting of two apps aspect by aspect, so you possibly can simply return to them collectively everytime you need. When you try this, the machine creates a particular dwelling display icon that exhibits a break up grey sq. that is just a little bigger than a folder, with an app on all sides.

The Surface Duo’s hinges are designed to be simple to open, however laborious to unintentionally shut.

Richard Peterson/CNET

Finally, Panay’s design group labored to ensure the 2 screens lined up completely. To try this, Microsoft created a bigger display underneath every prime and backside bezel. That approach, when the left and proper sides of the machine are introduced collectively in manufacturing (it is made in China), the viewing space of every display is shifted barely up or down so that they match. Then, they’re calibrated to show close to similar gentle and coloration as effectively.

“Displays are like snowflakes, no two displays are ever the same,” mentioned Steven Bathiche, a Microsoft technical fellow who focuses on how we work together with our computer systems as head of Microsoft’s Applied Sciences Group. “Every decision, every innovation that we did, down from the aspect ratio to the pixels, was about designing a mobile form that helped you stay in the flow and help you do more.”

When he thinks of the design of the 2 screens, Bathiche mentioned it is an homage to magazines and books, whose 4:Three facet ratio is much like the screens on the Surface Duo. But it is totally different from the 19.5:9 facet ratio usually discovered on a contemporary iPhone, or 19.3:9 on Samsung’s not too long ago introduced $1,300 Galaxy Note 20 Ultra. It’s no surprise then that Amazon’s been constructing a Kindle app for the machine that mimics studying an actual e book.

“We are fundamentally inspired by paper, we’re inspired by notebooks, we’re inspired by Moleskines and slates,” Bathiche mentioned.

How to not fail

Microsoft needs to tackle Apple and Samsung. Even in terms of the packaging.

Richard Peterson/CNET

Between telephone calls with Microsoft, Stein and I mentioned points of the machine that stood out to us. He appreciated how the prototype Microsoft despatched him felt in his arms. “I’ve been skeptical about dual-screen devices, and I wasn’t sure how I would feel about the Surface Duo,” he mentioned. And but, even holding a non-working unit, he mentioned, “I’m already falling in love with the feel of the thing.”

I used to be intrigued by having two apps open on two totally different screens, one thing builders engaged on apps for my Apple iPad Pro simply can not seem to get proper. I questioned whether or not the seam down the center is likely to be annoying, however I obtained used to the notch on my iPhone, and Galaxy Fold customers inform me they hardly discover the crease on their foldable display.

“It’s a specialized device that will find a group of people who will love it to death,” mentioned Bob O’Donnell, an analyst at Technalysis Research. O’Donnell says he loves final 12 months’s Samsung Galaxy Fold he is been utilizing, notably as a result of the bigger display makes it simpler for him to do work, and presents an even bigger space to see textual content.

He hasn’t touched the Surface Duo but, however he is frightened the hinge-seam will annoy individuals the place the only display that is folded on Samsung’s machine would not. And to not point out, cellular machine makers Kyocera and ZTE have each tried constructing dual-screen telephones previously, solely to see them flop.

Still, O’Donnell’s prepared to present Panay and his hinges the advantage of the doubt.

“Microsoft’s smart enough and thinking through enough that it will come up with methods of working that people find attractive,” he mentioned.

Panay needs us to know Microsoft did not arrive at this design by chance. It is not a resurrection of the failed Courier venture both, regardless of wanting much like Microsoft’s prototyped-but-never-released two-screen productiveness pill leaked in 2009. Unlike the Surface Duo, the Courier ran a model of Windows, relied closely on a pen that folks would often use to write down on the display.

For Microsoft, the Surface Duo is about making an attempt to strike out with one thing genuinely new in an age the place most telephones look the identical, and those that do not have not taken off. 

For no matter criticisms you stage at Microsoft, the Surface Duo is a kind of machine none of its friends are providing. Whether that is good or dangerous shall be as much as you.

“We know the mobile landscape needs to change,” Panay mentioned. “There’s so much more that can happen.”

First revealed on August 12, 2020 at 4:23 a.m. PT.

This site uses Akismet to reduce spam. Learn how your comment data is processed.