The U.S. Division of Vitality has apparently rebranded liquefied pure fuel (LNG) as “freedom fuel.”
The brand new title was first utilized in a information launch asserting extra exports of LNG out of Texas.
“Growing export capability from the Freeport LNG challenge is vital to spreading freedom fuel all through the world by giving America’s allies a various and reasonably priced supply of unpolluted power,” U.S. Undersecretary of Vitality Mark W. Menezes mentioned within the Might 28 launch.
Assistant Secretary for Fossil Vitality Steven Winberg used a barely completely different time period when speaking about LNG, however the theme of freedom stayed current.
“I’m happy that the Division of Vitality is doing what it might to advertise an environment friendly regulatory system that permits for molecules of U.S. freedom to be exported to the world,” he mentioned within the launch.
And earlier this month, U.S. Vitality Secretary Rick Perry additionally used the theme of freedom to advertise U.S. LNG in Brussels.
“The US is once more delivering a type of freedom to the European continent, and fairly than within the type of younger American troopers, it’s within the type of liquefied pure fuel,” Perry mentioned, in keeping with on-line information web site Euractiv.
International Information reached out for touch upon the brand new identify for LNG, however hasn’t heard again from the Division of Vitality.
The brand new identify garnered ridicule on social media.
“This must be a joke,” tweeted Jay Inslee, one of many Democrats working for the presidential nomination.
The rebranding comes amid a commerce battle between the U.S. and China — and LNG is likely one of the causalities.
Information reveals no U.S. LNG delivery vessels have gone to the nation in March or April, Reuters reported.
In 2018, 27 LNG vessels went from america to China, down from 30 in 2017. Most of these, nevertheless, left U.S. ports earlier than the commerce battle began, with 18 tankers going to China within the first half of the 12 months and simply 9 through the second half.
WATCH: Newest information movies on China-U.S. commerce battle
It’s not the primary time the U.S. has rebranded a commodity.
After France refused to hitch the U.S. in its 2003 Iraq battle, the U.S. Home cafeteria renamed French fries “freedom fries.” (NBC stories that French toast was additionally renamed “freedom toast” on the time.)
Trump has additionally hinted at his approval of the rebranding technique. After two Boeing 737 MAX planes crashed and the remainder of the fashions had been grounded, the president mentioned the corporate ought to “FIX” and “REBRAND” the aircraft.
Trump, who manufacturers his inns, golf programs and buildings with the Trump identify, tweeted sarcastically: “What the hell do I learn about branding, possibly nothing (however I did develop into President!)”
—With recordsdata from Reuters and the Related Press
© 2019 International Information, a division of Corus Leisure Inc.