Move over, Intel. AMD rules in Silicon Valley and on Wall Street


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The number of female Fortune 500 CEOs is shrinking

Superior Micro Units is successful the chip struggle in opposition to Intel. No less than that is what Wall Road thinks.

AMD inventory has greater than doubled this 12 months and is buying and selling at a virtually 12-year excessive. That makes AMD the very best performer within the S&P 500. AMD (AMD) not too long ago handed coronary heart pump maker Abiomed (ABMD) to take excessive spot.

AMD’s good points are partly coming on the expense of semiconductor large Intel (INTC), whose inventory is barely up about 2% this 12 months on issues about decrease revenue margins and potential product delays.

Intel can be reeling from the scandal that led to the resignation of CEO Brian Krzanich two months in the past. (He had an improper relationship with an worker.)

Renaissance within the PC enterprise

However what’s actually attention-grabbing about AMD is that it’s benefiting from elevated demand for PCs. Sure. PCs! Regardless that we dwell in a smartphone world, a number of companies nonetheless want PCs and AMD’s Ryzen chips have been taking market share from Intel.

AMD’s surge is being led by CEO Lisa Su — one of many few ladies CEOs in tech, not to mention Company America.

Su, a veteran of tech giants Freescale (now owned by NXP (NXPI)), IBM (IBM) and Texas Devices (TXN), joined AMD in 2012 and was named CEO in 2014.

With Su on board, AMD has strengthened its ties with the large PC corporations. She mentioned in a convention name with analysts after its most up-to-date earnings report final month that “we’ve nice relationships” with corporations like Dell, HP (HPQ) and Lenovo (LNVGF).

Su added that many of those and different laptop computer makers have bought out of merchandise utilizing AMD chips. She mentioned the corporate has shortly restocked and expects that it’s going to have a bigger presence within the PC marketplace for the back-to-school and vacation procuring seasons.

lisa su
AMD CEO Lisa Su has turned the chip firm right into a extra diversified powerhouse in tech.

Underneath Su’s watch, AMD additionally turned a much bigger participant in gaming and is benefiting from the increase within the gaming market. Its Radeon graphics playing cards are necessary parts for consoles made by Sony (SNE) and Microsoft (MSFT) in addition to PC video games.

The gaming enterprise has been an enormous optimistic for AMD rival Nvidia (NVDA)as effectively. Nvidia’s shares have additionally been a market darling, surging almost 40% in 2018 and greater than 1,000% over the previous three years.

Graphics processors are additionally necessary for cyrptocurrency mining, though each AMD and Nvidia have not too long ago mentioned that demand within the crypto market has began to wane following an enormous plunge within the value of bitcoin this 12 months.

However Wall Road is clearly impressed with what Su has accomplished at AMD over the previous few years.

“Lisa Su’s understated and powerful management together with constant messaging to traders/prospects has garnered vital accolades,” mentioned Rosenblatt Securities analyst Hans Mosesmann in a report this week.

Mosesmann upgraded his value goal for AMD to $30. That is the very best on Wall Road and 30% larger than its present value.

Subsequent up, Fortune 500?

However the subsequent massive process for AMD could also be stepping up its promoting with a view to additional make the most of a few of Intel’s issues. Intel made an enormous identify for itself with its Intel Inside advertising marketing campaign.

Su instructed analysts in July there is not any motive AMD cannot be a extra recognizable firm for customers both. She mentioned the corporate could be very centered on boosting consciousness for each the Ryzen and Radeon manufacturers.

And if all that works out, Su may discover herself as head of a Fortune 500 firm at the moment subsequent 12 months.

AMD got here in at 506 within the journal’s most up-to-date rating, which relies on annual gross sales. Analysts are forecasting a income leap of greater than 25% for AMD in 2018.

CNNMoney (New York) First printed August 24, 2018: 11:35 AM ET

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