Move over millennial pink, red is making powerful statement this spring

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Toni Maticevski dress, $3295.

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Sick of pink? Us too. Thankfully there’s a new colour on the block, knocking pink, millennial or otherwise, firmly off its perch. Red dominated the autumn winter ’17 runways and it doesn’t seem to be going anywhere in a hurry.

With the spring summer ’18 collections having just wrapped up, from New York to Paris the catwalks were awash with the fiery hue.

And it’s not just the designers loving red, the true litmus test of a trends viability is whether is translates to the street style set, and the fashion editors, bloggers and off-duty models have taken to it with gusto. 

During the winter shows red coats and trousers were popular but more recently it’s the red dress that really proving to be the must have piece. It seems the dancing lady emoji is more than a party girl, she’s a style muse too.Ana wears Macgraw 'Echelon' dress and Gucci sunglasses.

Ana wears Macgraw ‘Echelon’ dress and Gucci sunglasses. Photo: Corrie Bond

Red is such an emotionally intense colour, the colour of blood and fire, with many connotations, it can symbolise power and danger as well as passion and desire.

Such a bold colour, it is usually approached with caution, or saved for special outings; the red power suit for when you really mean business or the red evening dress for that lasting first impression.

Gucci knit top, $975, and belt, $795. Gucci skirt, $925, from Net-a-Porter. Chanel bag, $7440. Christian Louboutin “Harler” shoes, $1395.

Gucci knit top, $975, and belt, $795. Gucci skirt, $925, from Net-a-Porter. Chanel bag, $7440. Christian Louboutin “Harler” shoes, $1395. Photo: Corrie Bond

However, this season it’s out and proud and making an appearance in many incarnations.

With hem lengths heading down the long red dress is perfectly acceptable for day, as are all the girly accoutrements that we are seeing so much of now, statement sleeves, ruffles, sheer fabrics.

Carla Zampatti “Selene” caped jumpsuit, $1149. Prada belt, $830, from Net-a-Porter. Christian Louboutin “Harler” shoes, $1395.

Carla Zampatti “Selene” caped jumpsuit, $1149. Prada belt, $830, from Net-a-Porter. Christian Louboutin “Harler” shoes, $1395. Photo: Corrie Bond

Athleisure-wear is seeing red with sporty slogan tees and track suits. And the red suit still has its place, with sharp tailoring seen at Stella McCartney, Lanvin and Altuzzarra.

Giorgio Armani silk shirt with detachable belt, $4400, trousers, $3000, ponyskin bag, $4800, and shoes, $1300.

Giorgio Armani silk shirt with detachable belt, $4400, trousers, $3000, ponyskin bag, $4800, and shoes, $1300. Photo: Corrie Bond

If you need further convincing, there is scientific proof that wearing red makes you more alluring. Researchers and psychologists at the University of Rochester did a study which tested a women’s attractiveness comparing wearing white to red, red was the winner, even when comparing the same woman.

Camilla and Marc Aerie dress, $899. Christian Louboutin Harler€ shoes, $1395. Lele Sadoughi The Lily€ earrings, from Pierre Winter Fine Jewels, $259.

Camilla and Marc Aerie dress, $899. Christian Louboutin Harler€ shoes, $1395. Lele Sadoughi The Lily€ earrings, from Pierre Winter Fine Jewels, $259. Photo: Corrie Bond

But we don’t need scientists to tell us what to wear, red’s a fun colour, it turns heads, and no matter what style you like there’s about to be a thousand different ways to wear it as this trend continues to hit the shops. So make like the dancing lady emoji and salsa through life, for next couple of seasons at least.

Self-Portrait dress, $539, from Stylebop. Oroton “Empire” limited-edition mini satchel, $895.

Self-Portrait dress, $539, from Stylebop. Oroton “Empire” limited-edition mini satchel, $895. Photo: Corrie Bond

BEAUTY TIP

Evoke Paris wherever you are with L’Occitane Néroli & Orchidée EDT, a seductive blend of néroli, white orchid, orange and peach blossom.

Fashion editor, Penny McCarthy. Photographer, Corrie Bond. Producer, Servane Roy Berton. Hair, Philipinne Cordon at Sybille Kleber. Make-up, Takako Noborio at Sybille Kleber. Fashion assistants, Linda Addouane; Clement Guinamard. Mode,l Ana Neborac at Karin Models.

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