MoviePass hatches a new survival plan, and it’s pretty damn slimy

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Picture: Darron Cummings/AP/REX/Shutterstock

As MoviePass fights to hold on after the enterprise actuality of not being worthwhile got here crashing down over the summer season, a brand new tactic has emerged: Drive lapsed customers to resubscribe with out their information.

Just one response GIF involves thoughts at this juncture.

To know how we bought right here, we first must look again to the golden days of August, which was roughly 100,000 years in the past in 2018 time. Towards the tip of that month, MoviePass compelled all of its annual subscribers to downgrade to the corporate’s new (and now, solely) three-movies-per-month-for-$9.95 plan. 

Keep in mind, these annual people had been pre-paid. However they had been a grandfathered-in headache for the money-troubled MoviePass, and the corporate determined that forcing its most loyal subscribers to just accept a downgrade was preferable to… no matter would’ve occurred if that transfer hadn’t occurred.

These annual people had been supplied an out, and that is what’s necessary to this week’s newest developments: Annual subscribers that wished to choose out of the downgrade might give up the service totally, obtain a refund for any remaining months of their subscription, and that will be that. They solely had every week to behave on that “provide,” however many apparently did.

Quick ahead to the late days of September now. A few of these former annual subscribers have acquired emails from MoviePass informing them that, hey, they subscribed once more! There is a new limitless plan being examined, and people “fortunate” former subscribers have been chosen to take part — however they must pay.

These folks can choose out of paying for the subscription they did not ask for, however provided that they click on a hyperlink within the e mail. What.

“As a result of we actually hope you start having fun with your MoviePass subscription once more, we’ve chosen you to be part of a choose take a look at group, who starting Friday, October fifth shall be restored to limitless films (as much as one new film title per day primarily based on current stock) — the identical subscription that you simply signed up for and beforehand loved.”

This is the necessary bit: “Should you determine that you don’t want this you need to ‘choose out’ earlier than Thursday, October 4th at 9:00 p.m. EDT.”

So. Uh. The excellent news I assume is that MoviePass seems to be bringing again a limiteless plan, the place you get one film per day for $9.95 per thirty days. The dangerous information is the corporate is actually forcing former subscribers into rejoining.

I do not learn about you, however I usually ignore emails from corporations I not patronize. Once I switched from Dash to AT&T manner again when, I did not sustain any form of communication with Dash. My eyes merely blazed proper previous the corporate’s gross sales emails.

It is most likely the identical for plenty of former MoviePass subscribers! This transfer of forcibly re-subscribing somebody who already opted out of their cost plan is, at greatest — greatest! — underhanded and questionably authorized. 

Should you’re one of many “fortunate” members of this “take a look at group,” make sure you let the corporate know.

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