Mike Lindell, president of My Pillow Inc., speaks with members of the media while getting here to federal court in Washington, D.C., U.S., on Thursday, June 24, 2021.
Joshua Roberts | Bloomberg | Getty Images
MyPillow Chief Executive Mike Lindell informed CNBC on Friday he is pulling advertisements from Fox News after the network stated it would not take among his commercials promoting a seminar that will push election-fraud claims.
MyPillow is among Fox News’ and Tucker Carlson’s most significant marketers. Lindell stated he invested nearly $50 million on the network in 2015 and about $19 million this year to run his advertisements.
“It’s unfortunate Mr. Lindell has chosen to pause his commercial time on FOX News given the level of success he’s experienced in building his brand through advertising on the number one cable news network,” a Fox News representative informed CNBC in an emailed declaration.
Lindell informed CNBC in a phone interview he decided to back out after Fox News decreased to run a one-minute area that promotes a cyber seminar, which he will be livestreaming from Aug. 10 to Aug. 12.
“I pulled all of my ads. Every one,” Lindell stated. “If there are any stragglers today, it’s a fluke.”
Since the 2020 governmental election, Lindell has actually pushed claims of extensive election scams, with votes taken from President Donald Trump. However, security and election authorities have actually discovered no evidence of such activity.
The Wall Street Journal, which like Fox is owned by News Corp., initially reported on the advertisement conflict. Quoting Lindell, it stated the advertisement would not discuss Trump’s claims of vote scams. But the Journal kept in mind that Lindell has stated the seminar will show that the election was taken due to the fact that of damaging election devices.
Voting-device maker Dominion Voting Systems submitted a disparagement fit versus Lindell and MyPillow in February. Lindell later on submitted a $1.6 billion countersuit.
Fox News has actually likewise been taken legal action against by Dominion. It declares the cable television news network incorrectly declared Dominion’s ballot devices were rigged throughout the 2020 governmental election. Fox News has actually relocated to dismiss the fit.
Lindell stated previously this year stated that a number of sellers, consisting of Bed Bath & Beyond and Kohl’s, stopped offering his items after he started voicing the election-fraud claims.
“We lost 40% of our business in January and February,” Lindell stated. “I can’t get that back. I can only try.”
