Netflix is adding an interactive ‘Minecraft’ story to its lineup, denies entry into gaming


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Netflix denies a report that it’s coming into the gaming market, however says it’s increasing its lineup to incorporate a brand new game-related, “interactive” narrative collection referred to as “Minecraft: Story Mode.” The brand new collection would be the newest addition to its rising assortment of interactive tales, which embody kid-friendly titles like “Stretch Armstrong: The Breakout,” “Puss in Ebook: Trapped in an Epic Story,” and “Buddy Thunderstruck: The Perhaps Pile.”

In response to a current report from TechRadar, Netflix is partnering with Telltale Video games to carry sport experiences to its TV service, beginning with a Minecraft sport.

Netflix is now clarifying that it’s not a “sport,” precisely, it’s an interactive story.

The corporate introduced a 12 months in the past it will start experimenting with a brand new technique to stream video, via “select your personal journey”-style tales that enable viewers to choose what occurs subsequent. This enables for a similar story to have a number of variations.

It’s the kind of factor that might have by no means been potential via conventional linear TV, however is enabled via a web-based platform like Netflix. The tales might additionally make for a promoting level for households with youthful youngsters, when it comes to being a differentiating characteristic for its service.

The corporate confirms that “Minecraft: Story Mode” is a licensed 5-episode interactive narrative collection that shall be coming to its service this fall, in partnership with Telltale. The gaming writer Telltale Video games already gives “Minecraft: Story Mode” throughout different platforms, together with Steam, sport consoles, Google Play and the App Retailer.

Whereas Telltale and others take into account “Minecraft: Story Mode” to be a sort of sport, Netflix doesn’t. It’s a story you’re employed your means via, much like the others, it believes. (The story does happen within the Minecraft universe, nevertheless.)

“We don’t have any plans to get into gaming,” a Netflix spokesperson mentioned, in response to TechRadar’s report. “There’s a broad spectrum of leisure out there as we speak. Video games have grow to be more and more cinematic, however we view this as interactive narrative storytelling on our service,” they defined.

In the meantime, the opposite gaming undertaking TechRadar had uncovered – a sport associated to the Netflix hit “Stranger Issues” – is one thing that can launch in Telltale’s platform at a later date, Netflix says. It’s not a sport coming to Netflix’s service, and is as a substitute a part of Netflix’s ongoing advertising and marketing and title promotion efforts.

The corporate already has a Stranger Issues sport as we speak, and sometimes promotes its exhibits in different methods on cellular. For instance, it launched a standalone “Orange is the New Black” app again in 2014, and when it was selling the brand new season of “Arrested Improvement,” it launched a “FakeBlock” app.

“Stranger Issues” lends itself extra to a cellular gaming format, although. And Netflix does use video video games to drive consciousness of its model and content material.

As the corporate acknowledged in a current job posting for a Supervisor of Interactive Licensing:

We’re pursuing video video games as a result of we consider it would drive significant present consciousness/buzz and permit followers to “play” our hottest content material. We wish the interactive class to assist promote our titles in order that they grow to be a part of the zeitgeist for longer durations of time and we wish to use video games as a advertising and marketing tactic to seize demand and delight our member neighborhood.

After all, interactive tales do blur the road between video games and narrative storytelling – one thing that’s a more recent pattern throughout on-line platforms as of late. For instance, considered one of Apple’s Design Award winners this 12 months was a part-story, part-game referred to as “Florence,” which concerned each narrative parts and interactive options.

To what extent these work as effectively on Netflix’s platform as they do on smartphones nonetheless stays to be seen, on condition that the format continues to be new to streaming providers. Time will inform if it’s definitely worth the continued funding, of if Netflix’s experimentation will in the future conclude.

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