How will Apple comply with up its largest iPhone announcement for the reason that authentic? In all probability with the identical gadget in additional colours, however we’ll discover out for certain on September 12, in response to an invitation reporters obtained Thursday morning.
Most Apple watchers count on the corporate to unveil quite a lot of new iPhone fashions and a launch date for its subsequent iOS working system through the occasion, held on the firm’s slick Apple Park headquarters. It may develop the iPhone X design and naming throughout its complete telephone lineup, with extra sizes, colours and value factors, in response to Bloomberg. The Apple Watch and Air Pods may additionally get a refresh.
The corporate follows a rhythm with its smartphone bulletins, unveiling a serious improve each different yr, and minor updates in off years. Final yr, although, it skipped the minor replace to mark the gadget’s 10-year anniversary. As a substitute of an iPhone 7s, it jumped straight to an iPhone eight and an iPhone X (for the quantity ten, not the letter). It stays unclear how the corporate will deal with gadget naming going ahead.
The invitation does not give many hints. Its artwork, like time, is a flat circle. It says “Collect spherical” beneath a rose gold coloured halo that appears just like the rings round Saturn. Or the exercise rings on an Apple Watch.
The timing of Apple’s fall announcement has develop into as predictable because the occasion itself. Apple has in every of the previous six years hosted a press convention in early September to announce a brand new iPhone.
Tim Cook dinner and different government tempo a stage in crisp enterprise informal put on, whereas speaking excitedly about how the brand new units are the perfect ever. Jony Ive’s voice narrates a video exhibiting some product being made, however not the manufacturing facility employees making it.
This would be the second press occasion hosted at Steve Jobs theater, a 1,000-seat underground round venue topped with a 20-foot excessive glass and a metallic carbon-fiber roof.
CNNMoney (San Francisco) First revealed August 30, 2018: 2:27 PM ET