NFL, HBO accept multi-year extension for ‘Hard Knocks’

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NFL, HBO agree to multi-year extension for 'Hard Knocks'

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The National Football League has actually consented to a multi-year extension with WarnerMedia’s HBO to keep special rights to the network’s “Hard Knocks” program.

Terms of the contract were not provided, however individuals acquainted with the offer informed CNBC it’s a 4 year pact. The people spoke on the condition of privacy as they aren’t licensed to talk about agreement specifics.

“To be able to announce this extension as we embark on an unprecedented two-team series this summer brings us incredible pride and only heightens our excitement for the return of football,” NFL Films senior executive Ross Ketover stated in a declaration.

The NFL likewise revealed the “Hard Knocks” program would include both Los Angeles groups – the Rams and Chargers – as the 2 clubs get ready for the approaching year. The Rams and Chargers will play in the brand-new $5 billion SoFi arena, which is anticipated to be total in time for the 2020 season.

The HBO program, which was introduced in 2001 when it included the Baltimore Ravens, will debut on August 11 with repetitions on Wednesdays. HBO stated “Hard Knocks” will likewise be readily available to stream on its brand-new HBO Max service.

The network, owned by AT&T, stated episodes of “Hard Knocks” balanced 4 million audiences over the last couple of years. 

“The Hard Knocks franchise continues to excel as the preeminent sports reality series,” Peter Nelson, executive vice president of HBO Sports stated in a declaration. “Our partnership with NFL Films, which dates back to 1977, consistently produces groundbreaking television programming. We are grateful to the Chargers and Rams organizations to be able to present the 2020 training camp experience.”

CNBC’s Alex Sherman added to this report.

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