NFL kickoff ratings fall again after weather delay and sluggish game


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For the second 12 months in a row, it seems that Mom Nature could have messed with the NFL Kickoff’s TV rankings.

The Philadelphia Eagles 18 to 12 slug fest victory over the Atlanta Falcons introduced in a 13.four in a single day ranking for NBC. That quantity is down greater than eight% from final 12 months’s 14.6 in a single day NFL Kickoff ranking and a gradual drop from the 16.5 ranking in 2016.

Nielsen takes the share of households watching in 56 US markets and comes up with an in a single day common. That signifies that 13.four% of households in these 56 markets tuned into the sport on Thursday evening.

However the early numbers for the season opener do not inform the entire story. Lightning in Philadelphia delayed the sport by 45 minutes, with kick off beginning at 9:05 pm EST. The sport ended at midnight on the East Coast. It was a lackluster match-up with the Eagles trailing at 6 to three at halftime.

Viewers appeared to tune in early with numbers peaking late within the first quarter at 9:30 to 9:45 pm EST.

Associated: The NFL kicks off tonight. Will its rankings take one other hit this season?

Final 12 months’s season opener was additionally hampered by climate. Hurricane Irma was hurtling in the direction of the Southeast area of the nation on the time, prompting across the clock information protection.

Regardless of the chatter across the NFL’s flagging rankings, the video games are nonetheless the most important rankings draw on TV. The numbers for Thursday’s recreation doubled the mixed prime time averages of ABC, CBS and Fox. It additionally has the most important ranking for any sporting occasion for the reason that 2018 Winter Olympics.

CNNMoney (New York) First revealed September 7, 2018: 12:20 PM ET

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