Nike releases ‘Don’t Do It’ advertisement resolving bigotry in America

Nike releases 'Don't Do It' ad addressing racism in America

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Nike’s “For Once, Don’t Do It” video.


Nike launched an advertisement Friday night urging audiences not to “pretend there’s not a problem in America” while demonstrations happened in cities across the country following the death in Minnesota of George Floyd after a white officer pushed a knee into his neck while taking him into custody. 

The easy video shared on Twitter consists of lettering that starts, “For Once, Don’t Do It… Don’t pretend there’s not a problem in America… Don’t turn your back on racism.” It had more than 35,000 retweets and 2 million deem of Saturday early morning. 

The business dealt with its long time company Wieden + Kennedy Portland on the video. 

“Nike has a long history of standing against bigotry, hatred and inequality in all forms,” a Nike stated in a declaration about the advertisement. “We hope that by sharing this film we can serve as a catalyst to inspire action against a deep issue in our society and encourage people to help shape a better future.”

Nike’s athletic clothing competitor Adidas likewise shared Nike’s video.

Nike’s “Dream Crazy” project in 2018 for the 30th anniversary of “Just Do It” included previous San Francisco 49ers quarterback Colin Kaepernick. The football gamer got attention after he started opposing authorities cruelty versus African Americans by “taking a knee” throughout the nationwide anthem in 2016.

The brand name has actually likewise utilized social networks to advise customers to remain within throughout the pandemic utilizing easy areas. 


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