Nike will stop offering straight on Amazon, ending pilot program

Nike will quickly stop formally offering on Amazon, ending a pilot program that started in 2017 as the tennis shoe and garments giant sought to broaden its existence on the e-commerce titan. 

“As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail,” a business representative stated in a declaration. “We will continue to invest in strong, distinctive partnerships for Nike with other retailers and platforms to seamlessly serve our consumers globally.” 

The business still prepares to utilize Amazon for other services, consisting of partnering with Amazon Web Services “to power a suite of services on Nike.com and within Nike’s ecosystem of apps.”

After years of not formally being on Amazon, Nike started using tennis shoes and clothes straight on Amazon through the pilot program as it sought to take more control of its brand name on the website. 

Bloomberg initially reported that Nike would be leaving Amazon. The outlet, nevertheless, keeps in mind that Nike will still be discovered on the website. The retail giant has actually been partnering with 3rd parties that use Nike items to make sure that it will still have the ability to use products for consumers looking for Nike equipment.