Nintendo of America president to retire, Bowser to take the helm – National

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No, not that Bowser: senior vice-president of gross sales and advertising Doug Bowser will exchange long-serving president and COO Reggie Fils-Aimé when he retires on April 15, the online game firm introduced on Thursday.

Fils-Aimé has been with Nintendo of America for 15 years and has served as president and COO of the corporate for 13 years.


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His tenure with the corporate started throughout the GameCube and Recreation Boy Advance period, and he led the agency via the discharge of its two most worthwhile consoles, the Wii and the 3DS.

“Nintendo owns part of my coronary heart eternally,” Fils-Aimé mentioned in a launch. “It’s an element that’s crammed with gratitude — for the extremely gifted individuals I’ve labored with, for the chance to characterize such an exquisite model, and most of all, to really feel like a member of the world’s most optimistic and enduring gamer group.”

“As I look ahead to departing in each good well being and good humour, this isn’t ‘recreation over’ for me however as a substitute ‘leveling up’ to extra time with my spouse, household and pals.”

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Fils-Aimé has been a mainstay on this planet of video video games all through his total profession, having appeared on stage at a number of E3s and Nintendo Directs to announce the most recent Nintendo software program and console releases.

“I actually admire every thing Reggie has accomplished for Nintendo,” mentioned Shuntaro Furukawa, president of Nintendo Co., Ltd., in a launch. “Inside and out of doors our firm, Reggie is named an distinctive chief. We’re grateful that he’s leaving the enterprise in fine condition with robust momentum.”


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In line with Nintendo, Bowser joined Nintendo of America in Might 2015 because the VP of gross sales earlier than being promoted to senior VP of gross sales and advertising the subsequent yr. He led the workforce liable for advertising Nintendo’s latest console, the Swap, in america, which turned the fastest-selling recreation console of this technology, in keeping with the corporate.

Bowser beforehand labored at Digital Arts in addition to Procter & Gamble, the place Fils-Aimé additionally bought his begin.

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