No plans to ‘dilute the brand’ in pursuit of volume


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HBO CEO on competition: 'More is not better. Only better is better'

HBO has “no plans to dilute the HBO model in favor of quantity,” programming chief Casey Bloys advised TV reporters Wednesday, looking for to reassure each the press and artistic neighborhood that AT&T’s technique of accelerating the pay channel’s output would not essentially change its method or profile.

AT&T’s assembly with HBO workers was promptly leaked to the New York Occasions, elevating questions on a doable tradition conflict. John Stankey, the top of WarnerMedia, additionally sought to make clear these remarks this week at the side of AT&T’s earnings announcement — a degree that Bloys referenced throughout his session with reporters kicking off the TV Critics Affiliation Tour, including that Stankey has been “very complimentary about what we do.” (Each CNN and HBO are a part of WarnerMedia.)

Bloys expressed enthusiasm about having extra assets at HBO’s disposal to spend on programming, noting that earlier proprietor Time Warner had been getting ready itself on the market. The problem, he acknowledged, hinges on tips on how to improve quantity — a response to Netflix’s function within the market — with out doing so “to a degree the place we lose high quality management.”

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Up to now, HBO has spoken about differentiating itself from Netflix — which in July for the primary time surpassed HBO in Emmy nominations — by offering extra help and a spotlight to its reveals. The aim, Bloys mentioned, was determining tips on how to broaden “with out dropping that non-public contact.”

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HBO seems to be at one thing of a crossroads, with its hottest sequence, “Recreation of Thrones,” to start its remaining season within the first half of 2019, and one other Emmy-winning sequence, “Veep,” heading into its final 12 months. Bloys (who appeared with out his boss, Richard Plepler) famous that the community has weathered different huge losses up to now and located new viewers favorites to exchange them.

HBO additionally confirmed long-anticipated film primarily based on the sequence “Deadwood” — which resulted in 2006 — would start manufacturing within the fall and certain air subsequent 12 months.

CNNMoney (Los Angeles) First revealed July 25, 2018: 1:15 PM ET

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