Nordstrom opening Los Angeles stores that don’t sell much of anything

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Nordstrom is planning to open two brick-and-mortar Nordstrom Native shops basically devoid of merchandise.

The luxe division retailer chain is getting ready to open two extra of its comparatively miniature areas in Brentwood and downtown, the Related Press experiences. However whereas typical Nordstrom shops sprawl throughout 140,000 sq. toes, the primary Nordstrom Native retailer in West Hollywood measures at simply three,000 sq. toes.

Nordstrom Native will carry some gadgets for consumers to strive on, however clients are inspired to order Nordstrom gadgets on-line to be delivered to the shop on the identical day. 

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If the brand new shops are something like the unique, which opened its doorways in October 2017, followers can look ahead to lush facilities like on-site stylists, tailors, manicures, espresso and alcohol, in addition to eight dressing rooms and a lounge house, Forbes reported.

“We purpose to deliver the comfort and accessibility of our among the hottest or extremely demanded providers proper to the neighborhoods the place our clients dwell and work,” Shea Jensen, Nordstrom senior vp of buyer expertise, informed Quick Firm in a July 9 interview.

We’ve heard loud and clear from our clients that drivability is an element.”

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Seattle-based Nordstrom and different shops are wrestling with how to reply to consumers’ shift on-line.

The Related Press contributed to this report.

Janine Puhak is an editor for Fox Information Way of life. Comply with her on Twitter at @JaninePuhak

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