Nothing Comes Between Brooke Shields and Her New Line for QVC


As Rachel Ungaro, the vice chairman of style merchandising and design improvement for QVC stated, “she transcends the many years”: fastened firmly in dwelling viewers’ imaginations as paradoxically robust and alluring however approachable.

“Our buyer goes to like her,” Ms. Ungaro stated, “as a result of to their minds she could be very actual.”


A number of the items from Ms. Shields’s line.

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Jamie McCarthy/Getty Photographs

From ‘Fairly Child’ to Menocore

Nonetheless, the notion of Ms. Shields tweaking hemlines and adjusting seams appears a bit unbelievable.

True, throughout his first season as artistic director for Calvin Klein, Raf Simons resurrected her well-known jeans-clad picture on a sequence of T-shirts. And final yr a taut, preternaturally youthful Ms. Shields modeled Calvin Klein lingerie in Social Life journal. However full lips and furred brows apart, her affect on style is debatable.

Not like many fashions who’re over 50 or performers parlaying their celeb into late-life style careers — Jaclyn Smith and Marlo Thomas come to thoughts — Ms. Shields, surprisingly, has by no means put her title to a style line.

Nonetheless the QVC partnership appears promising. Her new label, Brooke Shields Timeless, is pattern free, because the title suggests. It’s aimed unabashedly on the “menocore” crowd, a cohort archly outlined by Harling Ross on Manrepeller as “like Normcore, if its inspiration have been girls of a sure age.” (Its members venerate position fashions like Diane Keaton in a Nancy Meyers film, or Blythe Danner in any variety of roles — girls who, like Ms. Shields herself, are white, wealthy and skinny.)

However Ms. Shields will let you know she will not be all that readily typecast.

Members of the 35-to-65-year-old QVC demographic might recall her because the paradoxically chaste pinup who courted notoriety enjoying a preadolescent prostitute in Louis Malle’s 1978 movie, “Fairly Child.” They could additionally bear in mind her the demiclad nymph cavorting on a desert island in “The Blue Lagoon” (1980), her breasts curtained by nothing however her waist-length hair. A disconcertingly sultry naïf, she made her mark on a tradition skittishly poised between prurience and an uneasy Puritanism.


Left, Ms. Shields in “Fairly Child,” 1978. Proper, Ms. Shields in “The Blue Lagoon,” 1980.

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Left: Paramount/Getty Photographs; Proper: Bettmann/Getty Photographs

“I feel in my life I’ve actually embodied each the horny and the healthful,” stated Ms. Shields, a tutor’s pet on her early film areas who ultimately attended Princeton College. “In class I used to be a goody-goody. I’d do all my homework. But when I’m in a rock ’n’ roll setting, I would like to have the ability to channel no matter it’s that’s behind it.”

Nonetheless, as she’ll additionally let you know matter-of-factly, she stays a piece in progress. Days after introducing the QVC line on the Beekman, she gusted into Maison Kayser, a pleasant West Village bakery close to the townhouse she shares along with her husband, Chris Henchy, a tv author and producer, and their two daughters, who’re 11 and 14. Seasoning her eggs with a vial of Tabasco she produced from her purse, she was easygoing however reflective.

“On the finish of the day, you’re kind of asking your self, ‘Who am I?’” she stated. “Am I actually O.Okay. with being greater than only one factor?”

And but her variability is arguably what has prolonged her attraction. Recurrent gossip column fodder, the youthful Ms. Shields dated John Travolta and crushed on a baby-faced George Michael. Later in life she discovered herself deflecting the advances of Donald Trump, who had advised that they date, telling her, as she amusedly instructed the discuss present host Andy Cohen, “‘you’re America’s sweetheart and I’m America’s richest man.’”

She was briefly married to the tennis professional Andre Agassi, who portrayed her in “Open,” his 2009 autobiography, as a socially bold gadabout to his off-the-courts homebody. They have been a mismatch, not least as a result of, as he writes, when associates seem, “It feels as if we’re actors and our friends are an viewers.

“She playacts,” he provides, “even when the viewers isn’t right here.”

Protected From Predators

In her 2014 memoir, “There Was a Little Lady: The Actual Story of My Mom and Me,” Ms. Shields confides that she pulled away from Mr. Agassi by levels, their rift widening after she discovered of his former substance abuse. “I feared our life collectively was not based mostly in absolute reality,” she writes.

All through her marriage and effectively into Ms. Shields’s maturity, Teri Shields, her infamous hovercraft of a mom, was each her bulwark and her bane. Energetic and succesful, however usually drunk, the senior Ms. Shields is portrayed in her daughter’s memoir with an unlikely mix of solicitude and ache. (Teri died of Alzheimer’s illness in 2012.)

Teri Terrific, as she was recognized amongst associates, was a lot maligned within the movie trade as a harpy who exploited Ms. Shields and turned her into an unprotesting meal ticket. She inspired Brooke, who was scarcely out of puberty, to behave as digicam bait, strutting provocatively at film premieres and Hollywood galas. And he or she seemed on, apparently unfazed, as her daughter danced the night time away at Studio 54.

On the identical time, Teri Shields made sure no medicine or whiff of scandal would ever taint her cost. But when she guarded Brooke’s advantage with a gorgon-like ferocity, it was partly within the curiosity of a payoff.

You could anticipate the mature Ms. Shields to assert the standing of poster lady for the #MeToo motion, calling out a protracted line of predatory studio honchos who beat a path to her trailer. She doesn’t.

“There have been no Harveys or James Tobacks in my life,” she stated evenly. “My mom completely was the barrier between me and all of them. They couldn’t get to me. They weren’t going to get by as a result of it was an excessive amount of work.”

Her already formidable celeb was a further hurdle. “Going after me,” she stated, “might have been an excessive amount of of a threat.”

Her actual harassers have been a prurient media and psychically assaultive public. “There gave the impression to be no boundaries,” she writes in one in all her memoirs. “The sense of obligation and the concern of dropping a fan’s devotion have been usually an excessive amount of for me to take.”

To the hordes of autograph seekers nipping at her heels, “I might by no means say no,” she recalled. “I felt as if the world owned me. It was the sensation that everyone needed to take a chunk.”

Over the course of her considerably patchy upbringing, Ms. Shields acquired a strong armor. Teri Shields spent a part of her girlhood in Newark, cleansing different peoples’ homes. Divorced when Brooke was a toddler from Frank Shields, a well-born and glamorous enterprise government, she and Brooke spent summers in Southhampton, N.Y., in a comparatively shabby a part of city, in order that Brooke might see her father.

“I used to be the one who was dwelling above the ironmongery store and was tremendous with it,” Ms. Shields stated. “On the identical time, I used to be going to day camp with all these extraordinarily rich children and, , I might slot in there.” Studying to straddle the category divide was liberating. “I discovered that I might placed on these completely different hats and thrive,” she stated.

That duality is mirrored within the QVC assortment. Priced from $29 to $109, it veers in tone and magnificence from classically upscale to breezily accessible. The corporate had deliberate to introduce the road on the Beekman in a setting the designer dismissed as not fairly as much as snuff. In a misguided play on the “Timeless” label, QVC had put in clocks on each out there wall.


Ms. Shields at her clothes occasion.

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Jamie McCarthy/Getty Photographs

Ms. Shields wasn’t having it. “I needed the house to really feel inviting, not kitschy,” she stated. That meant, in her phrases, “lighter furnishings, darker woods on the ground, and Aubusson rugs, a combination that’s very a lot what my home appears to be like like.”

Ms. Shields and her manufacturing accomplice, the KBL Group Worldwide, had approached QVC, a transfer that she stated took braveness. The prospect of fusing her nation club-inflected aesthetic with one thing a bit extra democratic was daunting at first.

Even merely getting dressed has typically proved a problem. “I used to be afraid that I didn’t have a by line to my fashion,” she stated, “that once I went into my closet I used to be too many individuals, that there was no continuity there, no order.”

She struggled to make sense of her greater than 50 pairs of denims and extra hardly ever worn high-end togs from labels together with Carolina Herrera, Rodarte and Saint Laurent.

“I had good issues, however I used to be afraid I used to be going to sweat in them and spoil them,” she stated. As a substitute of selecting up fancy labels, she stated, “I’d purchase 10 an identical items from Uniqlo.” Extra pointedly, she stated, “I didn’t need to appear higher than anybody else.”

Her egalitarian tendencies gave rise to a set of discreetly striped shirts, tank tops with jeweled necklines, trench jackets, tunics and broad leg pants, a wardrobe that highlights and concurrently downplays the signifiers of wealth and sophistication.

When she will not be overseeing the position of zippers, buttons and seams, Ms. Shields is shuttling between New York and Los Angeles, the place she is taping “Jane the Virgin,” parodying herself as an actress and supermodel known as River Fields.

Off set, although, she plans to remain sharply centered on Brooke, the model. “At first I shied away from that,” she stated. “I didn’t need to be a commodity. I needed to be actual. However the flip facet was that I needed to promote. And you’ll’t have it each methods.”

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