The NYPD paid Spike Lee — one among its fiercest critics — greater than $200,000 to assist launch a brand new policing program geared toward bettering relations with minority communities.
The division tapped the “Do the Proper Factor” director in 2016 as a guide for the marketing campaign, a spokesman for the division’s nonprofit New York Metropolis Police Basis confirmed Thursday.
The contract with Lee’s promoting agency, Spike DDB, was for $219,113 — which was paid for by the Police Basis.
“The Basis approached and consulted a number of artistic groups together with the Spike DDB company to assist develop a public consciousness marketing campaign that might goal to strengthen the partnership between the NYPD and the communities it serves,” stated spokesman Brady Littlefield. “We acquired super enter and concepts, and that course of finally resulted in final spring’s neighborhood policing advert marketing campaign.”
The partnership was revealed within the Police Basis’s most up-to-date tax submitting protecting a few of 2016 and 2017.
In 2014, Lee — a frequent fixture at Black Lives Matter rallies — created a mashup of clips from his critically acclaimed film “Do the Proper Factor” and photographs from Eric Garner’s chokehold dying.
Within the 1989 film, Lee’s character Radio Raheem, a black man, is choked to dying by NYPD officers, inciting race riots.
“Radio Raheem And The Mild Big,” Lee captioned a screenshot of his video, which he linked to from his Instagram account.
This text initially appeared on the New York Put up.