OkCupid’s new advert marketing campaign is drawing criticism from a conservative advocacy group, which has began a petition to have it eliminated.
CitizenGo, a right-wing group, claims the courting website’s ‘DTF’ advert marketing campaign “promotes lesbian intercourse, prostitution, drug use and promiscuity, and it will likely be considered by thousands and thousands, together with kids, in public locations.”
Despite the fact that the marketing campaign runs in a number of cities, the petition urges officers in Portland, Oregon to take away the ads from public areas.
X-RAY IMAGES SHOW WOMAN RIDING CONVEYOR BELT WITH HANDBAG THROUGH SECURITY MACHINE
The colourful advertisements heart across the acronym DTF, which usually stands for “all the way down to f–k,” however as an alternative has various phrases for the F, like “all the way down to fall head over heels,” “all the way down to 4 twenty” and “all the way down to filter out the far proper.” Additionally they function photographs of assorted kinds of concerned in actions that go along with the phrases.
“You’ll find a number of totally different advertisements posted on or across the TriMet, their metro system, which incorporates bus traces, gentle rail and commuter rail programs,” the petition states.
Melissa Hobley, OkCupid’s first ever CMO, informed Forbes she understands the marketing campaign is edgy, nevertheless it’s about reclaiming the phrase ‘DTF’ and displaying that OkCupid is greater than only a hookup app.
“DTF is a provocative phrase. A few of our advert photographs are provocative. Some are political in nature. So, some photographs you’ll see socially and digitally however have been rejected by varied platforms i.e. out of dwelling, companies, public transportation organizations. ‘All the way down to 420’ is one other – we will’t run that in New York, however we will run it in states the place marijuana is authorized,” she stated.
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CitizenGo’s petition, which calls OkCupid’s advertisements “distasteful and sexually specific,” had obtained four,236 of the 5,000 signatures it was in search of as of Thursday afternoon.