Paramount thinks about BET Media bulk stake sale

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Shari Redstone, chairwoman of ViacomCBS and president of National Amusements, and Bob Bakish, President and CEO of ViacomCBS, commemorate their business’s merger at the Nasdaq MarketSite in New York, December 5, 2019.

Brendan McDermid|Reuters

Paramount Global is thinking about offering a bulk stake of BET Media Group, the owner of the BET cable television network and studio, VH1, and the streaming service BET+, according to individuals knowledgeable about the matter.

Paramount executives think BET might be especially valued by a consortium of rich Black people and organizations, which might open worth for the media possession in manner ins which are harder under its present business ownership, stated individuals, who asked not to be called since the conversations are personal. Total 2022 earnings for BET Media Group had to do with $1.5 billion, according to an individual knowledgeable about the matter.

Talks remain in early phases and no offer is ensured, stated individuals. A Paramount representative decreased to comment. The Wall Street Journal initially reported on the talks.

Sale talks for BET Group are not suggestive of a wider technique to start selling pieces of Paramount, stated individuals. Paramount Global just recently declined a $3 billion offer for its premium cable television network Showtime, according to a Wall Street Journal report.

While other properties at Paramount Global are carefully linked with its flagship streaming service Paramount+, BET has its own streaming service, its own advertisement sales group, and a financial investment from star and manufacturer TylerPerry That makes a bulk stake sale cleaner than a prospective sale of other properties at Paramount, among individuals stated.

Selling a bulk stake in BET Group would permit Paramount Global to get included capital to invest in programs for Paramount+ and Pluto TELEVISION, its totally free ad-supported streaming service. Paramount Global stated its streaming company lost $575 million last quarter.

Paramount+, which had almost 56 million customers sinceDec 31, just recently revealed it would integrate with Showtime later on this year. When the streaming services merger takes place, Paramount+’s membership costs for its numerous tiers will increase, the business just recently stated.

The Showtime premium cable-TV network will likewise start airing Paramount+ material and be rebranded as Showtime with Paramount+.

Paramount Global wishes to preserve a minority stake in BET Media Group so it can continue to have an industrial relationship with the business, consisting of possibly airing a few of its programs on Paramount+, individuals stated. Paramount moved VH1 into BET Media Group inOctober The cable television network would be consisted of in a sale, individuals stated.

BET Media Group is run by BET CEO Scott Mills.

Paramount+ included 9.9 million consumers in the 4th quarter. The business has actually stated that quarterly boosts in customer numbers can be credited to material from its broadcast CBS network, especially NFL video games, cable-TV channels, movies such as “Top Gun: Maverick,” and initial programs associated with strike franchises like “Yellowstone” and “Criminal Minds.”

— CNBC’s Lillian Rizzo added to this short article.

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