Celebration Metropolis is increasing past the strip mall.
The occasion favors retailer is the newest to determine that it makes extra sense to hitch Amazon than struggle it.
Celebration Metropolis introduced Thursday that it’ll strive promoting Halloween costumes on the large on-line retailer. If it is profitable, the corporate will increase to Christmas and New Yr’s decorations.
Not all the pieces Celebration Metropolis ( sells, like its balloons and themed paper plates, will probably be out there on Amazon. However CEO James Harrison says the restricted partnership will assist his firm goal millennials. )
Associated: Celebration Metropolis debuts line of Ramadan decorations
Extra firms are getting into partnerships with Amazon as its energy grows.
Sears introduced in Could that prospects should buy tires on Amazon and have them put in in Sears shops. Final yr, the 2 paired to promote Kenmore home equipment on-line. Finest Purchase and Nike additionally promote merchandise on Amazon.
In a type of reverse partnership, Amazon has opened showrooms for Kindle and different electronics at some Kohl’s shops. Clients may return stuff they purchased at Amazon at Kohl’s.
For Celebration Metropolis, the danger is that prospects will begin considering Amazon is the highest vacation spot for occasion provides — and cease procuring elsewhere.
“Celebration Metropolis must tread fastidiously when partnering with Amazon,” mentioned Cooper Smith, who leads Amazon analysis on the analysis agency Gartner L2.
Celebration Metropolis’s inventory was up three% Thursday.
CNNMoney (New York) First revealed August 9, 2018: 9:27 AM ET