Get together Metropolis apologized on Monday for airing a Tremendous Bowl advert wherein it known as people who find themselves gluten-free “gross.” The occasion provide retail chain has since pulled the commercial.
The advert, which options Meals Community star Sunny Anderson’s inflatable snack stadium, for the upcoming Tremendous Bowl, exhibits two girls an enormous tray of snacks after which a smaller tray exhibiting gluten-free choices.
“Will we even know anybody like that?” one of many girls says, motioning towards the gluten-free snacks. “Tina,” the second girl says.
“Oh gross ― yeah,” the primary girl solutions.
Understandably, backlash to the advert was swift. Many with celiac illness, a life-threatening autoimmune dysfunction that causes the physique to set off an immune response to the protein gluten, known as out Get together Metropolis for its insensitive commercial.
Get together Metropolis apologized for the advert in a press release posted on Instagram.
“We acknowledge that we made an error in judgment by operating the latest Huge Sport business, which was insensitive to folks with meals allergy symptoms. We’ve eliminated the business from our web site and all different channels, and sincerely apologize for any offense this will have brought about,” the assertion says.
“We’d additionally prefer to make clear that Sunny Anderson was not concerned within the creation of this business in any method, and we apologize for any offense it has brought about together with her viewers and followers. We may also be reviewing our inside vetting course of on all promoting content material to keep away from any future points. As well as, Get together Metropolis will probably be making a donation in assist of Celiac Illness analysis.”
Anderson additionally posted the identical apology on her Instagram account.
“I’d prefer to thank @partycity for dealing with this swiftly and with care,” the Meals Community star wrote within the caption of her repost.
Get together Metropolis is not any stranger to controversy. In 2015, the corporate was accused of constructing sexualized Halloween costumes for younger ladies.